Business Development Manager

Business Development Manager (Sales): Steel (HRC / Flat Products)

Locations: Delhi NCR | Hyderabad

Function: Sales (T1S)

Reports to: T1S Sales Head

Employment type: Full-time, field-based

Industry - Steel

About the role

You will own the Sales (BDM) seat for your assigned market end to end. You will run a disciplined beat plan across SMB customers, convert opportunities into invoiced volume, move eligible customers onto Channel Financing, and win new customers in the same focus segments. CRM is the single source of truth for all of it.

What you will do

Beat plan and account coverage

• Build and run a monthly beat plan for your assigned customers, with visit and call cadence set by customer priority tier and aligned to Supply-Led GTM insights.
• Execute visits and calls on schedule, and re-sequence the plan around live opportunities and customer response rather than working it mechanically.

GTM and pipeline

• Apply the segment-focused, supply-led pitch (HR steel consumption by segment, refined with SKU-level enquiry history) to every assigned account.
• Generate opportunities and progress them to invoiced orders. You own the volume (MT) number against your market's target.

Credit conversion and acquisition

• Map each customer's potential and current business against Channel Financing eligibility, and drive cash-to-credit conversion to build stickiness and firm demand.
• Hunt for new customers outside your assigned base, within the same focus segments.

Process and reporting

• Log every visit, call and opportunity update in CRM (SFDC) on the day it happens.
• Coordinate with credit, logistics and the pricing desk to close out approvals your customers are waiting on.

Who we are looking for

• Steel industry experience is mandatory: minimum 3 years of direct sales experience in steel (HRC, flat products). Candidates from outside the steel industry will not be considered.
• B.Tech in Mechanical or Metallurgy preferred. Other engineering disciplines are welcome with direct steel-sales experience.
• Strong market and product knowledge of flat steel products and their end-use segments.
• Planning and sales execution discipline.
• Good influencing and internal communication skills.
• Comfort with CRM-driven reporting and compliance.

Work requirements

• Field-based role within the assigned state or market (Delhi NCR or Hyderabad). Travel is mandatory.
• Works on the working-week convention used for beat-plan capacity.
• SFDC access is provided from day one. Daily CRM logging is a condition of the role, not a best practice.