Essential Duties And Responsibilities
Identify the business opportunity in the Commercial Vehicle segment by mapping the top VIO states, potential & MS
Primary Channel -
- Responsible for driving the budget for CV segment, top line & bottom-line.
- Analyze the white spots in the CV market for appointments of distributors or channel partners.
- Develop GTM strategies to increase range, introduce & establish new products in collaboration with product management.
- Formulate & design a trade/ sales policy to govern the AR-CV business with clear focus on achievement of plans/ budget & outlining the benefits to enhance the sales & output.
Secondary Channel -
- Accountable for increasing the reach in secondary while driving the productivity of MSR's.
- Collaborate with the sales team to increase active retailers in the top 10 states/ provinces.
- Lead training activity for MSR's & DSR's on the products & soft skills with clear focus on the knowledge sharing & enhancing productivity.
Tertiary Channel -
- Lead implementation of loyalty program on enrolment of mechanics with >50% active mechanic count.
- Implement marketing activities to generate demand across the secondary & tertiary channels.
- Prepare activity calendar – monthly/ quarterly/ half-early/ annual to conduct retailer, mechanic meets, participation in auto shows, trade fairs to gain brand visibility & demand for Gates products.
Keys to Success
- Focus on top hubs for appointment of right distributor in the right market.
- Onboarding of distributors as per SoP.
- Loyalty program implementation.
- Monitoring of mechanics enrolment.
- Tracking of mechanics redemption – Total registered mechanics vs active mechanics.
- Training to MSR's, DSR's & mechanics/ workshops as per training calendar.
Supervisory Responsibilities
The position reports to the Director-Automotive and work with him closely to ensure profitable growth is achieved.
Requirements And Preferred Skills
- Graduate / B.Tech / MBA in Marketing.
- 15-20 years of experience in the Commercial Vehicle segment.
