As a
Business Development Manager (BDM) at Barco Healthcare, you will be a Visioneer responsible for expanding our footprint in the South India market, specifically focusing on the Southern region. You will drive the adoption of Barco's world-class medical imaging solutions—ranging from diagnostic radiology displays and mammography workstations to digital pathology.
Your mission is to bridge the gap between clinical needs and Barco's cutting-edge technology, ensuring that hospitals and diagnostic centers have the best visual tools to improve patient outcomes.
Key Responsibilities
- Market Expansion: Identify and develop new business opportunities within corporate hospital chains, government medical colleges, and private diagnostic centers in southern regions.
- Strategic Account Management: Maintain and grow relationships with key stakeholders, including Radiologists, Surgeons, IT Heads (PACS/RIS), and Hospital CEOs/CFOs.
- Channel Management : Collaborate with and manage a network of local channel partners and distributors to ensure consistent lead generation and project execution.
- Solution Selling: Conduct high-impact product demonstrations of Barco's healthcare portfolio (e.g., Coronis, Nio) highlighting ROI, clinical accuracy, and ergonomic benefits.
- Tender & Project Management: Lead the end-to-end sales cycle, from identifying government/private tenders to technical bid submission and final negotiation.
- Market Intelligence: Monitor competitor activity and healthcare trends (such as AI integration and remote reading) to provide feedback to the regional leadership team.
Required Qualifications & Skills
- Experience : 5–8 years of proven track record in Healthcare Sales/Business Development, specifically within Medical Imaging, PACS, or high-end Medical Devices.
- Education : Bachelor's degree in Biomedical Engineering, Electronics, or Business Administration. An MBA is a plus.
- Technical Proficiency: Deep understanding of medical imaging workflows (DICOM standards, Radiology/Surgical visualization, and Hospital Information Systems).
- Network : An established network of contacts among the healthcare fraternity and hospital administration in South India
- Communication: Exceptional presentation and negotiation skills. Proficiency in English and other regional language is highly preferred to engage effectively with local stakeholders.
- Travel : Willingness to travel extensively within the assigned territory (up to 50%).
What We Offer
- Innovation-Led Culture: Work with industry-leading technology, including AI-powered software and the world's first 12MP diagnostic displays.
- Autonomy : A high-impact role with the freedom to strategize and own the regional territory.
- Career Growth: Access to global training programs and a clear path toward senior commercial leadership.
Ideal Candidate Profile
The ideal candidate is a Hunter who is technically savvy but commercially driven. You don't just sell a monitor; you sell a
clinical workflow solution that helps doctors save lives.
