Business Development Lead Digital Marketing ( 3 years of Experience )

Job title: Business Development Lead – Digital Marketing

Litmus Branding is a 25-year-old branding, marketing, and advertising agency based in Ahmedabad. With a diverse portfolio of clients, primarily across the B2B space, we help businesses build strong brands and drive meaningful growth.

We are currently looking for a Business Development Lead – Digital Marketing to drive new business, build strong client relationships, and expand our digital marketing portfolio.

What your life at Litmus will be like:

• Participate in initial client calls to understand their business, goals, target audience, and marketing challenges.
• Identify client requirements and recommend suitable digital marketing solutions.
• Present and sell services including SEO, SMM, SEM, Google Ads, Meta Ads, LinkedIn Ads, Content Marketing, Lead Generation, and Website Solutions.
• Explain digital marketing concepts and strategies to clients in simple, easy-to-understand language.
• Prepare proposals, presentations, strategies, and pitches based on client requirements.
• Handle client meetings, presentations, negotiations, follow-ups, and contribute to business conversion and growth.
• Work closely with the Digital, Web & Creative teams to develop and deliver solutions.
• After onboarding, review digital marketing work and campaign progress, coordinate with internal teams, and ensure alignment with client objectives.
• Act as a key point of contact for clients, answering their questions, addressing concerns, and communicating performance, insights, and recommendations.
• Build long-term client relationships and identify opportunities for upselling and cross-selling relevant services.
• Stay updated with the latest digital marketing, advertising, branding, and AI trends.

What would you bring to Litmus:

• Strong understanding of digital marketing, advertising, and branding.
• Good knowledge of SEO, SMM, SEM, Google Ads, Meta Ads, and LinkedIn Ads.
• Excellent client communication, presentation, negotiation, and relationship-building skills.
• Ability to understand business requirements and translate them into the right marketing solutions.
• Ability to explain technical concepts in simple, layman-friendly language.
• A consultative approach to sales — selling solutions rather than simply selling services.
• Strong commercial understanding with the ability to identify and convert business opportunities.
• Ability to work effectively with creative, strategy, and digital teams.

What will help you thrive at Litmus:

• 3 years of experience in Business Development, Digital Marketing, Client Servicing, Digital Consulting, or a similar role.
• Experience in an advertising, branding, or digital marketing agency will be preferred.
• Experience in selling digital marketing or branding services and handling client relationships.
• Strong understanding of digital marketing platforms, campaigns, and performance metrics.
• Excellent client communication skills.
• A confident, proactive, solution-oriented, and relationship-focused personality.

Interested Candidates are welcome to share their CVs on [Confidential Information] / [HIDDEN TEXT]