Understand the skills and expertise of the company
Understand the services that the company provides in design and development of software
Understand the requirements of the customer and map it to the available products of the organization or to the expertise and skills within the organization
Understand the different segments within the field of IT / ITES / TELECOM and match customer requirements with the suite of products within the organization or if need be integrate third party products to evolve the total system
Market intelligence activities for the sector identify clients and needs
Provide strategic inputs through proposals based on what the market demands
