Job Description
Experience: 2+ Year
Location: Kilpauk, Chennai - 600010
Department: Sales & Growth
Job Summary
We are looking for a versatile and high-energy Business Development Executive to drive growth across both our corporate and individual client segments. You will be responsible for the full sales lifecycle: from identifying high-value B2B partners to converting B2C leads into loyal customers.
Key Responsibilities
1. Lead Generation & Prospecting
- B2B: Identify and research potential corporate clients, SMEs, and strategic partners using LinkedIn and industry databases.
- B2C: Manage and qualify a high volume of inbound leads from social media, website inquiries, and marketing campaigns.
2. Sales & Conversion
- Pitching: Conduct professional product demonstrations and sales pitches tailored to the audience.
- Negotiation: Handle objections effectively and negotiate pricing/terms to close deals.
- Closing: Own the conversion target for individual sales while assisting senior management in booking high-level corporate meetings.
3. Relationship & Pipeline Management.
- Follow-ups: Execute a disciplined follow-up strategy via phone, email, and WhatsApp to move leads through the funnel.
- Account Management: Build long-term relationships with corporate points-of-contact to encourage renewals and referrals.
Requirements & Skills
- Experience: 3+ years in a sales, business development, or client-facing role (B2B, B2C, or both).
- Communication: Exceptional verbal and written communication skills—must be able to write a professional formal proposal and a catchy sales text.
- Adaptability: Ability to handle the long, logical sales cycle of B2B alongside the fast-paced, emotional cycle of B2C.
- Mindset: A growth mindset with the resilience to handle rejection and the drive to hit monthly revenue targets.
Performance Metrics (KPIs)
- Outreach Volume: Daily number of calls/emails made.
- Conversion Rate: Percentage of leads turned into customers.
- Pipeline Value: Total potential revenue from active B2B negotiations.
- Customer Acquisition Cost (CAC): Efficiency in closing B2C deals.
