Business Development Executive

About the role:

This role is part of our Marketing team and responsible for generating a qualified pipeline that progresses through the sales funnel to build net-new closed revenue.

If you believe that every interaction is an opportunity! Then we are looking for you to build our ABM team, who will uncover, qualify and nurture new-net opportunities to build Plum.

Roles and Responsibilities:

• Own the research which would feed into the outreach planning for targeted/named accounts by capturing organisation structure, HR & Finance department Changes, quarterly results, creating high-level ROI models etc.
• Work with sales teams to craft strategies to connect with high-level contacts (CXOs, Directors, VPs) in your owned-accounts
• Work closely with the Marketing team in terms of developing account-based content and collaterals
• Create outbound activities through personalised email, cold calling, social selling for opportunity qualification
• Effectively communicate value propositions across multiple product lines to secure initial meetings with prospects
• Develop strong product knowledge - learn Plum's playbook, ABM tactics and selling practices
• Qualify and develop outbound leads across the business lines through strong communication and discovery
• Run 1-to-1, 1-to-few and 1-to-many email, LinkedIn and warm calling campaigns to generate demand and get incremental net-new prospects
• Track the effectiveness of the end-to-end marketing funnel from lead generation, conversion and sales qualification to compare various campaigns

Experience and Qualifications:

• Clear, concise, and effective written and oral communication skills
• Empathy towards customers and understanding their needs
• Good interpersonal skills and ability to collaborate with internal stakeholders as well as end customers