Job Description:

Job Description

Business Development Executive - ASRS & Warehouse Automation (India)

Location:Ahmedabad, India (Pan-India travel required)
Experience: 3-5 Years
Compensation: Up to ₹12 LPA - 14 LPA (Fixed + Performance Incentives)

1. Role Purpose (Why This Role Exists)

To drive revenue growth and market expansion for ASRS (Automated Storage & Retrieval Systems) and Warehouse Automation solutions across high-growth sectors, including Pharma, Chemicals, Food & Beverage, FMCG, and 3PL.

This role directly contributes to:

• New client acquisition

• Strategic account penetration

• Revenue pipeline expansion

• Brand positioning in automation-led warehousing solutions

2. Key Responsibilities

A. Revenue & Sales Growth

• Identify and develop new business opportunities across assigned sectors.

• Build and manage a strong sales pipeline for ASRS and warehouse automation solutions.

• Drive end-to-end sales cycle: lead generation → solution discussion → techno-commercial proposal → negotiation → closure.

• Achieve defined revenue and order booking targets.

B. Client Engagement & Relationship Management

• Engage with middle to senior leadership (Operations Heads, SCM Heads, Plant Heads, CXOs).

• Conduct face-to-face meetings, site visits, and solution presentations.

• Understand client warehousing challenges and propose automation-driven solutions.

• Develop long-term client relationships and repeat business opportunities.

C. Market Intelligence & Strategy

• Track competitor offerings, pricing trends, and market developments.

• Identify emerging demand in Pharma, FMCG, 3PL, Chemicals, and F&B sectors.

• Provide structured feedback to the management team for product positioning and strategy refinement.

D. Coordination & Solution Selling

• Collaborate with technical, design, and engineering teams to create customized proposals.

• Ensure timely submission of techno-commercial bids.

• Support project handover post-order confirmation.

3. Candidate Profile

Required Experience

• 3-5 years of B2B sales experience.

• Prior exposure to Industrial Automation / Material Handling / Warehouse Solutions / Capital Equipment sales preferred.

• Experience selling into Pharma, FMCG, Chemicals, F&B, or 3PL sectors is an advantage.

Skills & Competencies

• Strong consultative selling capability.

• Confidence in engaging senior stakeholders.

• Techno-commercial understanding of industrial solutions.

• Strong presentation and negotiation skills.

• High travel readiness across India.

• Self-driven and target-oriented mindset.

Education

• Bachelor's degree in Engineering / Business / Supply Chain / Mechanical / Industrial Engineering preferred.

• MBA (Sales/Marketing) is an advantage.

4. Performance Metrics (KPIs)

• Monthly / Quarterly Revenue Achievement

• Pipeline Value Creation

• Conversion Ratio (%)

• New Accounts Acquired

• Sales Cycle Time

• Customer Engagement Index

5. Reporting Structure

Reports to: National Sales Manager / Business Head - Automation
Works closely with: Engineering, Proposal Team, Project Execution, Marketing

6. Growth Path

• Senior Business Development Manager

• Regional Sales Head

• National Sales Lead - Automation Solutions

Compensation Structure

• CTC: Up to ₹12 LPA - 14 LPA (depending on experience)

• Performance Incentive linked to revenue targets

• Travel reimbursement as per company policy

Why Join

• Exposure to high-growth warehouse automation market

• Opportunity to work with large enterprise clients

• High ownership and revenue impact role

• Fast-track career growth in industrial automation sector