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Deftsoft Informatics

Business Development Executive - Lead Generation Upwork

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Job Description

Job Title: Jr. Business Development Executive

Technology Category: Business Development / Lead Generation

Location: Mohali, Punjab

Experience Required: (Fresher)

Job Summary:-

We are seeking a proactive, enthusiastic, and detail-oriented Junior Business Development Executive to join our growing team. This role is primarily focused on lead generation for our core services: Web/Mobile Application Development.

Key Responsibilities
  • Multi-Channel Lead Generation: Identify and generate high-quality leads for Web and App development services using LinkedIn, Upwork, PPH, Guru, and email outreach tools.
  • Market Research: Conduct in-depth research to identify potential clients, industries, and market trends that align with our service offerings.
  • Proposal & Outreach Crafting: Draft engaging, customized proposals, cover letters, and introductory messages tailored to specific client needs and job postings.
  • Database Management: Maintain and organize lead databases and internal tracking sheets (CRM or Spreadsheets) with high accuracy.
  • Cross-Functional Collaboration: Work closely with senior BD professionals and technical teams to ensure lead qualification and alignment with service capabilities.
  • Performance Tracking: Meet daily/weekly lead generation targets and provide regular reports on outreach metrics and performance.
  • Continuous Learning: Stay updated on the latest trends in web/mobile technologies (e.g., React Native, Flutter, WordPress) to effectively communicate value to prospects.

Requirements & Skills
  • Experience: 0–1 year of experience in lead generation or business development, preferably within the IT sector.
  • Service Knowledge: Foundational understanding of:
  • IT Services: Basic web and mobile development concepts (HTML, CSS, JavaScript, Hybrid vs. Native apps).
  • Platform Proficiency: Familiarity with LinkedIn Sales Navigator, Apollo, and freelancing portals (Upwork, PPH, Guru).
  • Communication: Strong written communication skills with a knack for personalization and professional storytelling.
  • Attributes: Highly organized, target-oriented, self-motivated, and eager to learn in a fast-paced environment.

Educational Qualifications
  • Degree: Any Graduate (BBA, BCA, B.Tech, B.Com, or equivalent).
  • Preferred: MBA/PG Diploma in Marketing or IT, or certifications in Digital/Email Marketing.

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About Company

Job ID: 148659407