Business Development Executive

Team Lead /Senior Business Development Representative (BDR)

CMS Migration & Digital Experience | WordPress VIP Preferred

Experience: 3–5 Years

Employment Type: Full-time

Department: Sales / Business Development

Location: Mohali Sec-83

Shift: US Shift (7 pm to 4 am IST)

About the Role

We are looking for an experienced and highly motivated Senior Business Development

Representative (BDR)/Team Lead to drive new business opportunities across CMS migration,

website modernization, digital experience, and enterprise web development.

The ideal candidate will have 3–5 years of experience in B2B technology sales/business

development, with a strong understanding of enterprise prospecting, account research,

outbound campaigns, lead qualification, and appointment setting.

Experience selling or prospecting around CMS migration, WordPress, enterprise WordPress,

web development, digital transformation, or SaaS solutions will be highly valuable.

Experience with WordPress VIP is a strong plus.

This role will be responsible for identifying target accounts, engaging senior decision-makers,

creating qualified sales opportunities, and building a consistent pipeline for the sales team.

Key Responsibilities:

1. Outbound Business Development
2. CMS Migration & Digital Transformation Prospecting
3. WordPress VIP Business Development
4. Account Research & ICP Development
5. Lead Qualification
6. Sales & Marketing Collaboration
7. CRM & Pipeline Management

Key Performance Indicators (KPIs)

The Senior BDR will be measured primarily on pipeline quality and opportunity creation, rather

than simply activity volume.

Key KPIs may include:

● Qualified meetings booked

● Sales-qualified opportunities generated

● Pipeline value generated

● Meeting-to-opportunity conversion

● Opportunity-to-pipeline conversion

● Target-account penetration

● Outbound campaign performance

● Email and call engagement

● Follow-up effectiveness

● CRM data accuracy