Business Development Executive Experiential & Events

Location: Bengaluru

Employment Type: Full-time

Industry: Events | Experiential Marketing | Brand Activations | Exhibitions | Immersive Experiences

About Craftech360

Craftech360 is a creative martech company specializing in immersive experiences, interactive technology, new media, and brand engagements. We combine creativity, technology, and innovation to create impactful experiences for brands and audiences.

Role Overview

We are looking for a Business Development Executive – Events & Experiential with prior experience in the event, experiential marketing, exhibition, activation, or brand solutions industry.

The ideal candidate should have a strong understanding of the events ecosystem, an existing industry network, and the ability to identify business opportunities, build client relationships, and convert leads into projects.

Key Responsibilities

• Identify and develop new business opportunities within the events, experiential, exhibitions, and brand activation industry.
• Generate leads through industry networks, referrals, cold outreach, events, exhibitions, and market research.
• Build and maintain strong relationships with brands, agencies, event companies, corporates, and decision-makers.
• Understand client requirements and coordinate with internal creative, technology, and project teams to develop suitable solutions.
• Prepare and present proposals, pitches, presentations, and commercial quotations.
• Follow up with prospective clients and manage the sales pipeline from lead generation to closure.
• Participate in client meetings, industry events, exhibitions, and networking opportunities.
• Track market trends, competitor activities, and emerging opportunities within the experiential and events space.
• Work closely with the project and operations teams to ensure smooth handover of confirmed projects.
• Maintain regular updates on leads, opportunities, meetings, proposals, and closures.

Required Industry Background

Candidates should preferably come from one or more of the following backgrounds:

• Event Management Companies
• Experiential Marketing Agencies
• Brand Activation Agencies
• Exhibition & Stall Fabrication Companies
• Corporate Events
• MICE / Event Solutions
• Immersive Experience Companies
• Creative / Advertising Agencies with experiential portfolios
• Event Technology / AV / Interactive Experience Companies

Requirements

• 2–4 years of experience in Business Development / Sales within the events or experiential industry.
• Strong understanding of the B2B events and experiential ecosystem.
• Existing industry contacts and client relationships will be an advantage.
• Strong communication, negotiation, presentation, and client-handling skills.
• Ability to independently generate leads and drive business closures.
• Comfortable working with targets and sales pipelines.
• Willingness to travel for client meetings, events, exhibitions, and business development activities.
• Strong commercial understanding and ability to prepare and negotiate quotations.

Key Skills

Business Development | B2B Sales | Events | Experiential Marketing | Brand Activations | Exhibitions | Client Acquisition | Lead Generation | Client Relationship Management | Proposal & Pitching | Negotiation | Sales Closure

What We're Looking For

We are looking for someone who understands the event industry from the inside, has the ability to leverage industry relationships, proactively bring in new business, and convert opportunities into successful projects.

If you have experience selling event, experiential, exhibition, activation, or immersive solutions, we'd love to hear from you.