Business Development Executive (Digital Marketing Agency Exp Mandatory)

Business Development Associate About the job Our growing company needs an experienced and resourceful Business Development Associate to develop and implement growth opportunities in existing and new markets. We are searching for professionals that have a solid track record of creating long-term value for organizations

Key Responsibilities:

Lead Generation:

• Identify and research potential clients on LinkedIn, Apollo.io, Snov.io, and other prospecting platforms.

• Build targeted lead lists based on industry, geography, and decision-maker profiles.

• Use personalized outreach strategies via LinkedIn, email sequences, and other channels to initiate conversations.

Meeting Scheduling:

• Engage prospects through effective messaging to secure discovery and sales meetings.

• Coordinate with internal teams to ensure smooth handover or involvement in meetings if needed.

• Maintain a strong calendar of qualified appointments weekly/monthly.

Sales & Closing:

• Understand client pain points and pitch digital marketing solutions accordingly (e.g., Google Ads, Meta Ads, SEO, Social Media Management).

• Deliver impactful presentations and proposals to convert leads into clients.

• Manage negotiation and closure of deals independently or with leadership support.

CRM & Reporting:

• Maintain up-to-date lead and opportunity data in CRM tools (HubSpot, Pipedrive, Zoho, or equivalent).

• Track outreach performance, response rates, and deal pipeline metrics.

• Provide regular reports on lead gen, meetings set, and deals closed.

Collaboration & Strategy:

• Work closely with marketing and creative teams to align pitches with agency capabilities.

• Share feedback from market conversations to help refine positioning and offerings.

• Keep up with trends in digital marketing and competitor activity to identify new business opportunities.

Qualifications & Requirements:

2+ Years experience in agency-based sales role in Digital Marketing field.

Bachelor's degree is required.

Knowledge of Digital marketing services (Course in Digital Marketing is a plus)

Ability to develop good relationships with current and potential clients.

Excellent communication & presentation skills.

High attention to detail and a focus on fact-based decision making