Business Development Executive

Business Development Executive

Corporate & B2B Sales | Crave by Leena

Location: Koramangala, Bengaluru

Employment Type: Full-time

Work Mode: Work from office + client meetings / field visits as required

Reports To: Head of Growth & Marketing / Founders

Compensation: ₹5–9 LPA + performance-linked sales incentives, depending on experience and track record

About Crave

Crave by Leena is a premium plant-based patisserie based in Bengaluru, specialising in celebration cakes, customised cakes, cupcakes, desserts and gifting.

We already serve a strong base of individual customers across Bengaluru and are now building a dedicated Corporate & B2B Sales vertical.

Your Mandate

Find new customers, create new opportunities and convert them into recurring revenue for Crave.

The Role

This is a proactive outbound business development role — not customer service and not an inbound sales position.

You will identify prospective companies and partners, find the right decision-makers, initiate conversations through calls, email, LinkedIn and meetings, understand requirements, create proposals, follow up consistently and close business.

You will own each opportunity from first contact through commercial closure and work to convert successful customers into recurring accounts.

Who You Will Sell To

1. Corporate Sales

• Employee birthdays
• Team celebrations
• Office events
• Client gifting
• Employee gifting
• Employee onboarding
• Festival gifting
• Recurring cake and dessert requirements

2. Events

• Event planners
• Wedding planners
• Birthday planners
• Venues
• Decorators
• Caterers
• Corporate event agencies

3. HORECA & Institutions

• Hotels
• Restaurants
• Cafés
• Caterers
• Coworking spaces
• Clubs
• Premium retailers
• Relevant institutions

4. Partnerships

• Premium consumer brands
• Communities
• Apartment associations
• Wellness businesses
• Other brands whose customers overlap with Crave

Within companies, you may work with HR, Admin, Procurement, Marketing, Employee Engagement, Workplace/Facilities teams, founders and business owners.

What You Will Own

1. Lead Generation & Prospecting

Build and continuously expand your own prospect database using:

• LinkedIn
• Google
• Referrals
• Business networks
• Events
• Industry directories
• Other relevant prospecting sources

Identify the right decision-makers and create structured outbound activity through:

• Phone calls
• Email
• LinkedIn
• WhatsApp, where appropriate
• In-person meetings

2. Sales & Closing

Understand each customer's:

• Requirement
• Quantity
• Budget
• Occasion
• Customisation needs
• Dietary requirements
• Commercial potential

Recommend the right Crave solution, coordinate proposals, samples and quotations, negotiate within approved commercial boundaries, and remain responsible for the opportunity until closure.

3. Pipeline & Account Development

Maintain a disciplined sales pipeline with the following clearly recorded:

• Prospect
• Decision-maker
• Opportunity value
• Sales stage
• Next action
• Follow-up date
• Expected closing date

The job does not end with the first order.

You will be expected to build relationships with successful customers and identify recurring opportunities around:

• Annual events
• Employee birthdays
• Festivals
• Gifting calendars
• Regular cake and dessert requirements

The Objective

Predictable, repeatable B2B revenue — not occasional bulk orders.

How You Will Be Measured

Your performance will be measured on:

• New B2B revenue and revenue versus target
• New active accounts
• Repeat B2B revenue
• Qualified pipeline value
• Average account value
• Meetings with relevant decision-makers
• Proposals sent
• Proposal-to-order conversion
• Follow-up discipline

Who We Are Looking For

We are looking for someone with 2–5 years of B2B sales / business development experience and a proven track record of generating business through outbound prospecting and personally closing accounts.

Experience in the following sectors is strongly preferred:

• Corporate gifting
• Food & F&B
• FMCG
• Hospitality
• Events
• HORECA
• Institutional sales
• Premium consumer products

You Should Be

• Strong at cold calling and prospecting
• Confident in negotiation
• Excellent at relationship building
• Persistent with follow-ups
• Comfortable speaking with senior corporate decision-makers
• Comfortable working towards monthly revenue targets
• Confident using CRM systems
• Comfortable with Excel / Google Sheets
• Strong in spoken and written English

Familiarity with Bengaluru's corporate, hospitality, events or gifting ecosystem is a strong advantage.

Hindi or Kannada is helpful but not mandatory.

The Person We Want

You should be:

• Commercially sharp
• Organised
• Persistent
• Self-driven
• Comfortable hearing no
• Energetic about finding leads and opening doors
• Comfortable with cold calling
• Comfortable with client meetings across Bengaluru
• Confident selling a premium product without competing only on price

This Role Is Not For You If...

This role will not suit someone who:

• Expects leads to be handed over
• Has worked primarily in inbound sales
• Avoids cold calling
• Avoids client visits
• Treats sending a quotation as the end of the sales process
• Is uncomfortable owning a sales target

What's In It For You

Join Crave at an important stage of growth and help build our Corporate & B2B business from the ground up.

You will:

• Work closely with the founders and Growth team
• Own the accounts and revenue you create
• Have significant ownership of the B2B sales vertical
• Build relationships with high-value corporate and institutional customers
• Have the opportunity to take on larger commercial responsibilities as Crave grows in Bengaluru and expands beyond the city

And yes, you'll also be surrounded by cakes, desserts, new product launches and plenty of tasting opportunities.

Compensation & Benefits

Compensation

₹5–9 LPA + performance-linked sales incentives, depending on experience and demonstrated track record.

There is meaningful upside for strong overachievement against targets.

Benefits

• Medical insurance
• Provident Fund
• Applicable statutory benefits
• Employee meals during the working day
• Crave product benefits as per company policy
• Direct exposure to founders and senior leadership
• Opportunity to build a new revenue vertical

How to Apply

Please apply with your CV and briefly include the following:

1. The B2B products/services you have sold
2. The share of business you generated yourself
3. Your individual revenue target and achievement
4. The largest B2B account you personally acquired
5. The decision-makers you have sold to
6. How you generate prospects
7. Confirmation that you are comfortable with cold calling and Bengaluru client visits
8. Your current CTC
9. Your expected CTC
10. Your notice period

We are particularly interested in candidates who can demonstrate that they have personally built a pipeline, opened new accounts and delivered measurable B2B revenue.