Position: Business Development Executive – B2B Sales (Footwear)
Department: Mobility & Wellness
Reports To: SVP Business Development
Location: Pune (On-site)
Working Days: 6 days a week
Work Mode: Work from Office (WFO)
Who Are We
Founded in 2015 and headquartered in Pune, Frido is a leading ergonomic comfort and wellness brand dedicated to helping people walk, sit, and sleep better. Starting with mobility aids, Frido has evolved into a holistic comfort brand offering footwear, cushions, pillows, and ergonomic accessories designed to enhance everyday well-being.
With innovation at its core, Frido blends science, design, and technology to create products that bring comfort to every step and moment of life.
Our Vision: Redefining Comfort for Modern Living
What We Offer
- Ergonomic Footwear & Insoles – Designed to reduce foot strain and improve posture
- Cushions & Backrests – For enhanced sitting comfort at work or home
- Sleep & Rest Products – Including orthopedic pillows and supportive accessories
- Mobility Aids – Wheelchairs and assistive devices promoting independence and comfort
- Experiential Retail & Custom Comfort Solutions – Foot-scanning, posture analysis, and personalized product recommendations
Role Overview
We are looking for a dynamic and business-oriented professional with a background in Physiotherapy (BPT/MPT) and an MBA in Sales/Marketing to drive the growth of Frido's Footwear category.
The ideal candidate will combine a strong understanding of foot biomechanics, ergonomics, and customer needs with proven B2B sales capabilities to build strategic partnerships and expand market presence.
Key Responsibilities
- Drive B2B sales and business development for Frido's footwear portfolio.
- Identify, develop, and manage new business opportunities across corporate partnerships, distributors, retailers, institutional clients, and channel partners.
- Build and maintain strong relationships with key decision-makers and business stakeholders.
- Conduct product presentations, demonstrations, and business meetings to showcase Frido's footwear solutions and their ergonomic benefits.
- Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.
- Manage the complete sales cycle, including prospecting, lead generation, negotiations, closures, and account management.
- Collaborate with internal teams including Marketing, Operations, and Customer Success to ensure seamless customer onboarding and partner support.
- Gather market intelligence, monitor competitor activities, and identify growth opportunities within the footwear industry.
- Track sales performance, maintain CRM records, and provide regular business updates to leadership.
- Represent Frido at trade shows, exhibitions, industry events, and networking forums to generate leads and strengthen brand visibility.
Requirements
- Bachelor's or Master's Degree in Physiotherapy and MBA in Sales (BPT/MPT).
- MBA in Sales, Marketing, Business Management, or a related field.
- 0–2 years of experience in B2B Sales, Business Development, Key Account Management, or Channel Sales. Prior experience as a practicing Physiotherapist is preferred.
- Experience in footwear, wellness, mobility, ergonomic products, consumer products, healthcare products, or related industries will be preferred.
- Strong communication, presentation, negotiation, and relationship management skills.
- Ability to analyze customer needs and provide consultative solutions.
- Proficiency in CRM tools and Microsoft Office applications.
- Willingness to travel for client meetings and business development activities.
What We're Looking For
- Strong sales orientation with a target-driven mindset.
- Excellent networking and stakeholder management abilities.
- High ownership and execution-focused approach.
- Entrepreneurial mindset with the ability to thrive in a fast-paced environment.
- Passion for building partnerships and driving business growth.
- Strong interpersonal skills and a customer-centric approach.
Interested candidates can share their resumes at - [Confidential Information] & [HIDDEN TEXT].
