About One Digital Land (ODL)One Digital Land is a fast-growing marketing and branding company working with businesses across sectors to build stronger digital presence, credibility, and growth. We work closely with founders, leadership teams, and brands on areas such as LinkedIn management, personal branding, content-led visibility, and strategic marketing support.
We are now looking for a highly proactive, ownership-driven Business Development professional who can manage and drive our end-to-end sales pipeline, except final closing.
Role Overview
You will be responsible for complete ownership of the sales pipeline, including lead management, outreach, follow-ups, qualification, call scheduling, and post-call conversion.
The founder will step in only for final closing conversations.
Experience Requirements
- Minimum 34 years of experience in Business Development / Sales
- Mandatory experience in a Digital Marketing Agency / Marketing Services company
- Strong understanding of:
- LinkedIn outreach
- B2B sales cycles
- Client communication and follow-ups
Key Responsibilities1. Lead Management & CRM- Manage inbound and outbound leads across LinkedIn, email, referrals, website, and other channels
- Maintain and update CRM regularly
- Track leads across stages: New Warm Qualified Call Scheduled Closed
2. Outreach & Follow-ups- Handle LinkedIn and email conversations
- Follow up consistently with all leads
- Ensure zero lead leakage
3. Lead Qualification & Call Readiness- Qualify leads before scheduling calls
- Schedule calls and coordinate calendars
- Share pre-call briefs with complete context, pain points, and opportunity size
4. Post-Call Conversion- Send proposals, decks, case studies, and relevant documents
- Follow up consistently until closure
- Handle basic objections and queries confidently
5. Pipeline Ownership & Reporting- Maintain daily and weekly pipeline trackers
- Provide clear visibility on:
- Leads contacted
- Responses received
- Calls booked
- Deals in pipeline
- Conversions
Success Metrics- Number of qualified calls booked per week
- Lead-to-call conversion rate
- Follow-up consistency
- Revenue contribution
- CRM accuracy and tracking discipline
Compensation Structure- Fixed Salary: 40,000 50,000 per month
Notes:
- Commission applicable on revenue realized
- No upper cap on incentives
Work Model- Hybrid role
- Candidate may be required to attend face-to-face client meetings as and when needed
Role Expectations- Strong ownership mindset you own the pipeline
- Excellent follow-up discipline
- Fast response time
- Highly organized and process-driven
- Comfortable working with targets and KPIs
What This Role Is Not- Not a closing-heavy sales role
- Not just content creation
- Not just unstructured outreach
This is a conversion-focused, system-driven role for someone who can take complete responsibility for moving leads through the pipeline and bringing them to a closure-ready stage.
