Job Description
About Tring
Tring is a celebrity engagement and marketing company that helps brands work with India's leading celebrities and creators.
With a network of 15,000+ celebrities and experience working with 3,000+ brands, Tring helps brands execute celebrity endorsements, influencer campaigns, branded content, shoots, appearances and other talent-led marketing campaigns.
About the Role
We are looking for a Business Development Manager to drive revenue for Tring's celebrity and brand partnership business.
This is not a traditional sales role.
You will speak with brands, understand what they are trying to achieve from a marketing perspective, and then help them identify the right celebrity-led solution.
You will own the entire sales process from the first conversation and requirement discovery to pitching, meetings, negotiations and closing.
What you will do
• Handle inbound brand enquiries and convert them into business opportunities.
• Generate new business through outbound prospecting, calls, LinkedIn, email, networking and referrals.
• Speak with brand founders, marketing teams, brand managers and agencies to understand their campaign objectives, audience, geography, timelines and budget.
• Identify the right deliverables for the client - celebrity endorsements, influencer campaigns, shoots, appearances, branded content and other talent-led marketing solutions.
• Work closely with Tring's celebrity team to identify relevant talent, obtain commercials and structure the right proposal for the client.
• Lead client meetings and confidently pitch celebrities, campaign ideas, deliverables and commercials.
• Handle negotiations across commercials, deliverables, usage rights, exclusivity, timelines and other commercial terms.
• Own the sales pipeline from lead to closure and maintain disciplined follow-ups.
• Close high-value B2B deals and consistently work towards revenue targets.
• Build long-term relationships with brands and agencies and identify opportunities for repeat business, upselling and cross-selling.
What we're looking for
• 3-4 years of experience in Business Development, Brand Partnerships, Brand Solutions, Media Sales, Advertising Sales, Branded Content, Influencer Marketing, Entertainment Sales or Agency New Business.
• Proven experience in B2B sales and closing commercial deals.
• Experience selling to brands, agencies, founders, marketing teams or other business decision-makers.
• Strong communication, presentation and negotiation skills.
• Ability to understand a client's marketing requirement and turn it into a commercially viable solution.
• Strong commercial acumen and comfort handling high-value negotiations.
• Target-driven, persistent and highly focused on closing.
• Strong ownership from the first client conversation through to contract closure.
Experience in celebrity, influencer, media, advertising, entertainment or creative agencies is an advantage, but not mandatory.
Important: This is a sales and business development role. It is NOT a pure client servicing, talent management or lead-generation role.
More Info
Key Skills
Brand Solutions
Outbound Prospecting
Entertainment Sales
Agency New Business
