Experience Required: 5–6 Years
Location: Hybrid
Employment Type: Full-time
About Samplrr
At Samplrr, we help brands create impactful consumer experiences through innovative sampling, activations, and on-ground marketing solutions. We work with leading brands to design and execute campaigns that drive engagement, awareness, and measurable results. Our team thrives on creativity, agility, and execution excellence.
About the Role
We are looking for a dynamic and result-driven professional to join our team in an Activation & BTL Business Development role. The ideal candidate will have experience in BTL marketing, brand activations, client acquisition, and business development. This role involves driving growth through strategic partnerships, managing on-ground marketing campaigns, and building strong client relationships.
Key Responsibilities
- Identify and generate new business opportunities for BTL marketing and activation services.
- Build and maintain strong relationships with prospective and existing clients.
- Lead client meetings, pitch presentations, and proposal discussions.
- Understand client requirements and develop customized activation and marketing solutions.
- Prepare proposals, costing, and commercial agreements.
- Work towards achieving revenue and business growth targets.
BTL & Activation Management
- Plan and execute brand activations, promotional campaigns, and on-ground marketing initiatives.
- Coordinate with internal teams, vendors, and partners for seamless campaign execution.
- Manage campaign timelines, budgets, and operational deliverables.
- Ensure quality execution aligned with client expectations and brand guidelines.
- Handle campaign reporting and post-activation analysis.
Marketing & Strategy
- Support marketing initiatives to strengthen brand visibility and lead generation.
- Track market trends, competitor activities, and identify new business opportunities.
- Contribute ideas for innovative activation concepts and client engagement strategies.
Required Skills & Qualifications
- 3–4 years of experience in BTL Marketing, Brand Activations, Business Development, or Marketing Services.
- Strong understanding of activation campaigns and on-ground marketing execution.
- Proven experience in client handling and business acquisition.
- Excellent communication, presentation, and negotiation skills.
- Strong vendor management and coordination abilities.
- Ability to manage multiple projects and deadlines.
- Proficiency in Excel, PowerPoint, and proposal preparation.
- Willingness to travel for client meetings and campaign execution, if required.
Preferred Qualifications
- Experience in an agency or marketing services environment.
- Existing network within brand marketing or activation industry is a plus.
- Strong commercial and strategic thinking skills.
