Business Development Associate

Company Description

Uplift Innovations is a forward-thinking marketing and advertising company specializing in offline branding solutions. We deliver 360-degree offline marketing and advertising services, leveraging custom-built strategies to drive impactful brand campaigns. With expertise in areas such as Brand Activation, OOH Campaigns, Public Relations, and Community Engagement, we focus on creating customer-centric content and targeted marketing efforts. Our innovative campaigns help brands stand out in the marketplace, achieve better ROI, and unlock their full potential. Headquartered in Chennai, we are committed to providing businesses with effective and simplified offline marketing processes.

Role Description

This is a full-time, on-site role based in Chennai for a Business Development Executive. The role focuses on driving revenue growth by identifying new business opportunities, building a strong sales pipeline, and converting prospects into long-term clients.

Key Responsibilities

Lead Generation & Prospecting

• Identify and target potential clients through cold outreach, networking, referrals, inbound leads, and market research
• Build and maintain a consistent, high-quality pipeline of qualified prospects across key industries and segments

Sales Pitching & Proposal Development

• Understand client requirements, marketing objectives, and business challenges to craft tailored solutions
• Create compelling pitch decks, proposals, and presentations aligned with client goals and budgets
• Present agency capabilities confidently and handle objections effectively during sales discussions

Client Acquisition & Conversion

• Own the complete sales cycle from initial outreach to negotiation and deal closure
• Drive conversions by building trust, demonstrating value, and positioning the agency as a strategic partner
• Ensure smooth onboarding and handover to internal teams post-closure

Revenue & Performance Management

• Achieve and exceed monthly, quarterly, and annual revenue targets
• Track sales metrics, pipeline health, and conversion rates; regularly report performance insights to leadership
• Continuously optimize sales strategies to improve efficiency and results

Market Research & Opportunity Mapping

• Stay updated on industry trends, competitor offerings, and evolving client needs
• Identify new business opportunities, untapped markets, and potential service expansions

Relationship Management & Growth

• Build and nurture long-term relationships with clients to drive retention, repeat business, and referrals
• Identify opportunities for upselling and cross-selling additional services
• Act as a key point of contact for clients during the pre-sales and early engagement stages

Collaboration & Internal Alignment

• Work closely with marketing, strategy, and delivery teams to align on client requirements and ensure seamless execution
• Share market feedback and client insights to refine service offerings and positioning