Business Development Associate

AboutGenYMedium

GenYMediumisastrategyfirst,independentdigitalmarketingagency.Wedon'tleadwithexecutionweleadwiththinking.Ourworkspansthefulldigitalmandate:fromshapingbrandstrategyandperformancemarketingarchitecturetocreativeandchannelexecutionforsomeofIndia'smostdemandingclients.

Witha100+memberteaminBangalore,wepartnerwithpostSeriesAstartups,D2Cbrands,andenterpriseorganisationsthatexpectrigour,accountability,andmeasurableoutcomesfromtheiragencyrelationships

RoleOverview

TheBusinessDevelopmentAssociatewillberesponsiblefordrivingthetopfunnelbusinessdevelopmenteffortsforGenYMediumbyidentifyingpotentialprospectsandinitiatingmeaningfuloutreach.

Theroleinvolvesbuildingtargetedprospectlists,engagingwithmarketingdecisionmakersacrossorganisations,andgeneratingqualifiedleadsfortheSeniorManagerBusinessDevelopmenttopursueandconvert.Theindividualwillplayakeyroleinopeningdoorswiththerightstakeholdersandcontributingtothecompany'snewbusinesspipeline.

KeyResponsibilities

*Prospecting&Research:BuildandcontinuouslyrefinetargetedprospectlistsacrossD2C/e-commercebrands,fundedstartups,andenterpriseorganisationsinBangaloreandkeymetros.Conductin-depthresearchonprospectprofiles,includingtheirbusinesscontext,currentagencyrelationships,digitalmarketingmaturity,andpotentialchallengesbeforeinitiatingoutreach.

*LeadGeneration&Outreach:Executestructured,multitouchoutreachcampaignsacrossemail,LinkedIn,andcallstogeneratequalifiedleadsandinitiateconversationswithpotentialclients.CraftpersonalisedoutreachmessagesthatreflectGenYMedium'sstrategy-firstpositioning.

*RelationshipBuilding:EngagewithmarketingdecisionmakerssuchasCMOs,brandmanagers,growthleads,andfounderstointroducetheagency'scapabilitiesandestablishmeaningfulconversations.

*PipelineManagement&CRM:Maintainaccurateandupdaterecordsofalloutreachactivities,prospectinteractions,andleadqualificationnoteswithintheCRMsystem.

*InternalCoordination:SupporttheSeniorManagerBusinessDevelopmentinpreparingpitchdecks,agencycredentials,andproposalbriefswhenrequired,andparticipateinpipelinediscussionstoshareinsightsonprospectbehaviourandmarketsignals.

RequiredQualifications&Skills (1-3 years of relevant work experience inmediasales,adsales,digitaladvertisingsales,oracomparablebusinessdevelopmentrolewithoutboundprospectingexperience.)

*Bachelor'sdegreefromareputedinstitute.

*Familiaritywithdigitalmarketingandadvertisingconceptstoconfidentlyengagewithmarketingdecision-makers.

*CommunicationSkills:Excellentwrittenandverbalcommunicationskills,withtheabilitytocraftcompellingoutreachmessagesandengageseniorstakeholders.

*RelationshipBuilding:Abilitytoinitiateconversationsandbuildrapportwithmarketingleadersanddecision-makers.

*OrganizationalSkills:Strongabilitytomanagemultipleprospects,maintainfollowups,andtrackoutreachpipelineseffectively.

*PersonalAttributes:Highlyorganised,resilient,andselfmotivated,withanaturalcuriosityaboutbusinessandmarketingandapersistentapproachtooutboundbusinessdevelopment.