Business Development Associate

Company: Counsel Union

Department: Admissions / Sales

Employment Type: Full-Time

Work Mode: Work from Office

About Counsel Union

Counsel Union is a practical psychology learning EdTech platform offering career-focused psychology programs for students, graduates and working professionals. Our programs focus on practical learning, professional skill development and expert-led training across multiple psychology specialisations.

We are looking for a confident and target-oriented Business Development Associate who can understand prospective students requirements, guide them towards the right psychology program and convert qualified enquiries into successful enrollments.

Key Responsibilities

• Connect with prospective students through phone calls, WhatsApp, Zoom or Google Meet.

• Understand each candidate's educational background, career goals and course requirements through proper profiling.

• Counsel students about Counsel Union's psychology courses, curriculum, eligibility, duration, fees and career opportunities.

• Recommend the most suitable program based on the student's profile and objectives.

• Handle queries and objections related to course fees, certification, curriculum, career scope and learning format.

• Follow up consistently with interested leads and convert qualified enquiries into enrollments.

• Achieve daily, weekly and monthly admission and revenue targets.

• Maintain accurate lead information, follow-up notes and stages in the CRM.

• Build and manage an active sales and admissions pipeline.

• Follow up on pending payments and support candidates through the admission process.

• Maintain strong relationships with prospective students throughout the counselling journey.

• Prepare daily and weekly performance reports when required.

• Share feedback on lead quality, customer concerns and market trends with the marketing and management teams.

Requirements

• Strong communication and interpersonal skills.

• Good counselling, profiling and pitching ability.

• Strong follow-up and objection-handling skills.

• Comfortable working in a target-driven sales environment.

• Active listener with good understanding and grasping ability.

• Familiarity with CRM systems and basic sales processes.

• Ability to manage multiple leads and follow-ups efficiently.

• Prior experience in EdTech, education counselling, admissions or inside sales will be preferred.

• Psychology or education industry exposure will be an added advantage.

• Comfortable working from the office and interacting with different people every day.

Ideal Candidate

We are looking for someone who is student-focused but commercially driven - someone who can understand a learner's needs, build trust, explain the right program clearly and confidently close admissions.

This is a target-driven admissions role focused on counselling prospective students and converting qualified leads into enrollments.