Business Development & Artist Partnerships Manager - Poet Shaf

About Webdope

Webdope is a digital marketing and creative company working across branding, digital marketing, content, media and entertainment.

We are looking for a Business Development & Artist Partnerships Manager to work closely with Poet Shaf, an independent Indian hip-hop artist, and drive commercial opportunities across brands, events, live performances and partnerships.

This is a sales + relationship-driven role for someone who knows how to find opportunities, build relationships and convert conversations into actual deals.

What You'll Do

Brand Partnerships

• Identify and approach brands for collaborations with Poet Shaf.
• Build relationships with brand managers, marketing teams, advertising agencies and influencer/talent agencies.
• Pitch Poet Shaf for brand campaigns, endorsements, digital content, appearances and creative integrations.
• Negotiate commercials, deliverables, usage rights and campaign terms.
• Develop long-term brand relationships and repeat business.

Events & Live Performances

• Generate opportunities for Poet Shaf across:
• Corporate events
• College festivals
• Concerts
• Festivals
• Clubs
• Private events
• Brand events
• Cultural events
• Artist-led experiences
• Build relationships with event companies, promoters, venues, talent agencies and event organisers.
• Handle enquiries from initial conversation through negotiation and closure.
• Maintain a consistent pipeline of upcoming events and opportunities.

Business Development

• Proactively generate leads through calls, emails, LinkedIn, Instagram, networking and industry relationships.
• Research brands, agencies, event companies and potential partners.
• Create and maintain a database of prospects and industry contacts.
• Follow up consistently and move leads through the sales cycle.
• Prepare pitches, proposals and commercial decks in coordination with the team.
• Track opportunities, negotiations and closures.

Artist Partnerships & Opportunities

• Identify opportunities beyond traditional brand deals and performances.
• Explore collaborations, sponsorships, media opportunities, IPs and other commercial partnerships.
• Understand Poet Shaf's positioning, audience and strengths and identify relevant opportunities accordingly.
• Work closely with the artist management team to ensure opportunities align with the artist's brand.

What We're Looking For

• 1-4 years of experience in business development, sales, artist management, talent management, events, influencer marketing, brand partnerships or entertainment.
• Existing relationships with brands, advertising agencies, event companies, promoters or talent agencies will be a strong advantage.
• Strong communication and negotiation skills.
• Comfortable making calls, sending pitches and following up with decision-makers.
• Strong networking and relationship-building ability.
• Commercially driven and target-oriented.
• Good understanding of the Indian music, entertainment, creator and events ecosystem.
• Ability to work independently and take ownership of opportunities from lead generation to closure.
• Willingness to attend meetings, networking events and live events when required.

The Right Person

We're not looking for someone who simply loves music.

We're looking for someone who can bring business to an artist.

Someone who can say:

Give me the artist, I'll find the right brands, events and opportunities and work towards closing them.

Existing industry connections are a major plus, but proven ability to generate and close business matters most.

Key Performance Areas

Success in this role will be measured through:

• Brand collaborations generated
• Event bookings generated
• Revenue generated
• New client acquisition
• Qualified leads created
• Deals closed
• Repeat business
• Industry relationships developed

What You Get

• Opportunity to work directly with an emerging Indian hip-hop artist.
• Exposure to the music, entertainment, brand and live-events ecosystem.
• Opportunity to build relationships with brands, agencies, promoters and entertainment companies.
• Performance-based incentives on successful closures.
• Growth opportunity within Webdope's entertainment and artist-management ecosystem.

Monthly Salary: Up to ₹15,000