Business Crew - Beauty & Personal Care

About Broadway

Broadway is India's modern department store, bringing together the best digital-first, emerging, and established brands across Beauty & Personal Care, Health & Wellness, Fashion & Lifestyle, Footwear & Accessories, Home, and more. We are creating a retail experience where discovery, education, and exceptional customer service come together.

Role Overview

As the Business Crew – Beauty & Personal Care, you will lead the day-to-day operations of the Beauty & Personal Care department, ensuring an exceptional customer experience while driving sales, team performance, and operational excellence.

Key Responsibilities

Business & Sales

• Drive daily, weekly, and monthly sales targets for the Beauty & Personal Care department.
• Improve conversion, average bill value (ABV), units per bill (UPT), and repeat customer engagement.
• Deliver personalized product recommendations based on customer needs, preferences, and concerns.
• Identify opportunities to maximize category performance through upselling and cross-selling.
• Drive customer engagement through product discovery, trials, sampling, and demonstrations.
• Monitor individual and team performance against sales targets and take corrective actions where required.
  
  

Customer Experience

• Deliver a premium, consultative, and personalized beauty shopping experience.
• Understand customer needs and recommend relevant beauty and personal care products.
• Build long-term customer relationships through trust, product knowledge, and personalized recommendations.
• Handle customer concerns professionally and ensure timely resolution.
• Support beauty events, product launches, sampling activities, demonstrations, and in-store brand activations.
• Ensure customers are educated about product usage, benefits, and key features without making inappropriate medical or clinical claims.
  
  

Operations & Inventory

• Ensure shelves are fully stocked, visually appealing, and compliant with Broadway merchandising standards.
• Monitor stock availability, replenishment, expiry management, and inventory accuracy.
• Ensure proper storage and handling of beauty and personal care products.
• Monitor near-expiry and slow-moving products and coordinate with relevant teams for appropriate action.
• Coordinate with Inventory and Operations teams to minimize stock loss, damages, and shrinkage.
• Maintain high standards of hygiene and cleanliness across the department, including testers and product display areas.
• Ensure testers and sampling products are maintained as per hygiene and safety standards.
  
  

Brand & Merchandising

• Execute visual merchandising guidelines for the Beauty & Personal Care category.
• Ensure product displays are attractive, organized, and easy for customers to navigate.
• Support new product launches, promotional campaigns, seasonal displays, and brand activations.
• Partner with brand representatives to improve product visibility, customer engagement, and product knowledge.
• Ensure all brand communication, promotional material, and product displays are executed as per guidelines.
• Encourage the team to stay updated on new launches, product benefits, ingredients, and key selling points.
  
  

Reporting & Compliance

• Track departmental KPIs and share performance updates with the Department Manager.
• Monitor sales, conversion, ABV, UPT, stock availability, and other relevant category metrics.
• Ensure compliance with company policies, SOPs, billing processes, and audit requirements.
• Maintain accurate records related to inventory, damages, testers, customer feedback, and other department-level activities.
• Ensure products are displayed and sold in accordance with applicable company and category guidelines.
  
  

Skills & Competencies

• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Customer-first mindset with consultative selling skills.
• Strong understanding of beauty and personal care retail operations.
• Good product knowledge across categories such as skincare, makeup, haircare, body care, fragrance, grooming, and personal care.
• Ability to understand customer needs and make relevant product recommendations.
• Strong visual merchandising and product presentation skills.
• Ability to work in a fast-paced retail environment.
• Problem-solving and decision-making capability.
• High ownership and execution orientation.
  
  

Preferred Experience

• 1–3 years of experience in retail, preferably in Beauty & Personal Care, Cosmetics, Skincare, Haircare, Fragrance, Personal Care, FMCG, or Modern Trade.
• Prior experience leading or supervising a retail team is preferred.
• Experience working with beauty, personal care, or lifestyle brands will be an advantage.
• Strong understanding of beauty products, customer consultation, product demonstrations, and consultative selling is preferred.
  
  

Educational Qualification

• Graduate in any discipline.
• Certification or educational background in Beauty, Cosmetology, Makeup, Skincare, or related fields will be an added advantage.
  
  

What Success Looks Like

• Consistently achieves sales and productivity targets.
• Builds a knowledgeable, high-performing, and customer-focused team.
• Delivers exceptional customer satisfaction and drives repeat business.
• Maintains high standards of merchandising, inventory accuracy, hygiene, and compliance.
• Builds strong product knowledge across the Beauty & Personal Care category.
• Creates an engaging and premium beauty discovery experience on the shop floor.
• Creates a culture of ownership, learning, and customer obsession within the team.