Business Analyst

About the Company:

Immensitas (Lemnisk) is the real-time cross channel marketing automation built on an intelligent and secure Customer Data Platform for Enterprises. The key capabilities include:

Uniquely resolve a user in real-time across different data sources and channels

Create 1-to-1 personalized experiencesfor each user across multiple marketing channels

AI-engine that orchestrates individual customer journeys on the right channels at the right time

Lemnisk delivers superior customer experiences that result in increased conversion, retention, and growth for enterprises. Founded in 2019, Lemnisk has offices in Boston, Bangalore, Dubai, and Singapore. The company is ISO 27001 certified and ISO 27018 compliance certified, accredited by BSI.

Responsibilities:

Client Onboarding

Driving and executing pilot/proof of concept projects

Driving API integrations with various other systems that make up the stack

Understand client business, Challenges & identify an opportunity to effectively use the platform & meet ROI expectation

Manage campaign launches and coordinate related activities

Analyze campaign data, identify issues, hypothesize solutions and execute experiments

Client Relationship Management

Manage client stakeholders in order to ensure timely execution of the campaigns

Managing Internal Stakeholders

Help the account management team in client-related issues

Strong contribution to product development by communicating campaign level feedback and expectations

Qualifications:

Must have an engineering degree

1-3 years of relevant experience in the digital industry. Must have prior experience in handling clients

Prior experience in handling digital marketing campaigns is a plus

Prior experience working in a SAAS based company is a plus

Should be smart in getting things done remote and manage multiple stakeholders

Has the ability to analyze large volumes of data and come up with deep insights

Has an appreciation of technology and its ability to create value in the marketing domain

Must have good communication skills (written and verbal)