Business Analyst

About Eloelo Group

Eloelo Group is one of India's fastest-growing consumer technology companies, building category-defining products at the intersection of content, technology, and culture. The Group's flagship products — Story TV in micro-drama and Master in micro-learning — have together placed two Eloelo apps in India's Top 10, reaching over 100 million Indians who consume short-form vertical content every day.

Story TV is India's leading micro-drama platform, with 10M+ users and 500+ original titles produced in partnership with studios like Balaji Telefilms and Applause Entertainment. Master is India's #1 micro-learning app, scaling to 5M+ users in 50 days with 1,000+ bite-sized courses across AI, finance, English, and life skills.

We are looking to hire a business analyst to join our growth analytics team. This role sits at the intersection of business strategy, marketing performance, creative experimentation, and customer lifecycle management, with a growing focus on AI-led insights. You'll drive actionable insights to guide our performance marketing, creative strategy, and lifecycle interventions, while also building scalable analytics foundations for a fast-moving growth team

.We're looking fo

r3 to 5 years of experience in business/marketing analytics or growth-focused analytics role

sStrong grasp of marketing funnel metrics, CAC, ROAS, LTV, retention, and other growth KPI

sSQL Mastery: 3+ years of experience writing and optimizing complex SQL queries over large datasets (BigQuery/Redshift/Snowflake

)Experience in campaign performance analytics across Meta, Google, Affiliates etc

.Comfort working with creative performance data (e.g., A/B testing, video/image-led analysis

)Experience with CLM campaign analysis via tools like MoEngage, Firebase

.Ability to work with large datasets, break down complex problems, and derive actionable insight

sHands-on experience or strong interest in applying AI/ML for automation, personalization, or insight generation is a plu

sGood business judgment and a strong communication style that bridges data and decision-makin

gComfort juggling short-term tactical asks and long-term strategic workstream

sExperience in a fast-paced consumer tech or startup environment preferre

dYou wil

lOwn reporting, insights, and experimentation across performance marketing, creative testing, and CL

MPartner with growth, product, and content teams to inform campaign decisions, budget allocation, and targeting strateg

yBuild scalable dashboards and measurement frameworks for marketing and business KPI

sDrive insights into user behavior and campaign effectiveness by leveraging cohorting, segmentation, and funnel analytic

sEvaluate and experiment with AI tools or models to automate insights, build scoring systems, or improve targeting/personalizatio

nBe the go-to person for identifying growth levers, inefficiencies, or new opportunities across user acquisition and retentio

n
Bonus Poin

tsExperience working with marketing attribution tools (Appsflyer, Adjust etc

.)Hands-on experience with Python/R for advanced analysis or automati

onExposure to AI tools for marketing analytics (e.g., creative scoring, automated clustering, LLMs for insight

s)Past experience working in analytics for a D2C, gaming, or consumer internet compa

nyYou've built marketing mix models or predictive LTV mode

ls
We are looking to hire a business analyst to join our growth analytics team. This role sits at the intersection of business strategy, marketing performance, creative experimentation, and customer lifecycle management, with a growing focus on AI-led insights. You'll drive actionable insights to guide our performance marketing, creative strategy, and lifecycle interventions, while also building scalable analytics foundations for a fast-moving growth te

am.
We're looking

for3 to 5 years of experience in business/marketing analytics or growth-focused analytics r

olesStrong grasp of marketing funnel metrics, CAC, ROAS, LTV, retention, and other growth

KPIsSQL Mastery: 1+ years of experience writing and optimizing complex SQL queries over large datasets (BigQuery/Redshift/Snowfl

ake)Experience in campaign performance analytics across Meta, Google, Affiliates

etc.Comfort working with creative performance data (e.g., A/B testing, video/image-led analy

sis)Experience with CLM campaign analysis via tools like MoEngage, Fireb

ase.Ability to work with large datasets, break down complex problems, and derive actionable insi

ghtsHands-on experience or strong interest in applying AI/ML for automation, personalization, or insight generation is a

plusGood business judgment and a strong communication style that bridges data and decision-ma

kingComfort juggling short-term tactical asks and long-term strategic workstr

eamsExperience in a fast-paced consumer tech or startup environment prefe

rred
You

willOwn reporting, insights, and experimentation across performance marketing, creative testing, an

d CLMPartner with growth, product, and content teams to inform campaign decisions, budget allocation, and targeting str

ategyBuild scalable dashboards and measurement frameworks for marketing and business

KPIsDrive insights into user behavior and campaign effectiveness by leveraging cohorting, segmentation, and funnel anal

yticsEvaluate and experiment with AI tools or models to automate insights, build scoring systems, or improve targeting/personaliz

ationBe the go-to person for identifying growth levers, inefficiencies, or new opportunities across user acquisition and rete

ntion
Bonus

PointsExperience working with marketing attribution tools (Appsflyer, Adjust

etc.)Hands-on experience with Python/R for advanced analysis or auto

mationExposure to AI tools for marketing analytics (e.g., creative scoring, automated clustering, LLMs for ins

ights)Past experience working in analytics for a D2C, gaming, or consumer internet c

ompanyYou've built marketing mix models or predictive LTV