Business Analyst-Data Analytics

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. Rigorous targeting and value-based decisions are critical engines to provide relevant and profitable offerings to our consumers and drive sustained revenue growth for the business. The team is responsible for maximizing return on marketing investments by accelerating innovation for both short-term impact as well as long-term evolution of our business.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.

The role is in Marketing, Membership and Investment Optimization within US Consumer Marketing and will be responsible for driving data powered personalization strategies for profitable and efficient customer acquisitions for US consumer business. The role will be responsible for developing personalized offer strategy leaning into customer experience, profitability and economics to drive to right business and customer outcomes.

Responsibilities:

Develop deep understanding of marketing ecosystem, revenue drivers and investment levers to create effective personalization strategy for various card treatments/offerings to existing customers

Power in-depth strategic analysis and decision making on the back of thorough data analytics

Liaison across different partners within analytics, marketing, product, finance, risk management and data science teams for bringing these strategies to life

Develop/practice effective operational and risk management controls to ensure its done the right way

Manage and flex strategy based on investment decisions, identify opportunities for efficient investments in collaboration with partners across the the enterprise.

• 0-2 years of work experience leveraging analytics to drive business results.
  

• Advanced degree in a statistics/business/economics/decision science related field.
  
  
  

• Strong attention to detail, knack to challenge status quo and think ahead.
  

• Ability to solve unstructured problems, with the ability to break-down a complex problem into components and coach others on how to apply the relevant quantitative analysis to answer the business question.
  

• Strong communications skills with an ability to influence and demonstrate aptitude to craft an analytical story for SLT audiences.
  

• Ability to work well across multi-functional teams, influence and create meaningful relationships with partners as a trusted advisor.
  

• Knowledge of card acquisition portfolio and a firm understanding of marketing and card economics is a plus
  
  

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities