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Job Description:
Job Description / Role Profile:
Title Business Account Manager PDT Private:
Location Chennai:
OBJECTIVES/PURPOSE:
- Responsible for maximizing utilization in key Therapy Areas and patient outcomes of the Takeda offering in designated territories/accounts
- Drive account stakeholder relationships; develop and monitor long-term relationships between Takeda, the account, and its key stakeholders
- Responsible for driving and achieving business objectives through insights and analytics to prepare VB-KAM (Value Based - Key Account Management) plans within the allocated budget
ACCOUNTABILITIES:
Account Management:
- Understand the accounting situation, challenges, and needs
- Formulate comprehensive, robust, and insight-driven key account plans
- Deliver agreed objectives and tactics within the key accounts to drive Takeda performance in defined Therapy Areas
- Ensure account plans, objectives, and KPIs are transparent captured in CRM and planned
- Manage the account plan execution according to agreed timelines and budget
- Conduct market surveillance and communicate in-field intelligence on customer insights, external stakeholder activities, and trends to key internal stakeholders (including commercial, medical, market access)
- Drive penetration in the nursing home and smaller accounts across Southern states by building strong distribution channel
- In coordination with supply chain, ensure Takeda product(s) are available at the account level
- Operate in a manner that aligns with compliance and legal requirements and according to marketing and sales strategies
- Act as an ambassador of the Takeda brand, its vision, and values
Stakeholder Engagement:
- Develop long-term relationships between Takeda and key strategic accounts and their stakeholders
- Identify key external stakeholders and develop an understanding of their needs, collaborating on initiatives and co-creating mutually beneficial solutions that add value to them and the patients
- Drive the implementation of innovative offerings with key stakeholders and help differentiate Takeda from its competitors
- Support and advise Healthcare professionals on the correct use of Takeda products and services portfolio
- Work along with the distributors to ensure timely availability of allocated products and SKU in the account , extended reach and penetration in the area allocated
Cross-Functional Team Leadership:
- Proactively coordinate collaboration with Marketing, Medical, and Market Access (and other internal stakeholders) to align objectives and activities with accounts and external stakeholders
- Monitor account plan progress and hold collaborators, and self, accountable as agreed
- Lead the core account team meetings and present account plans and progress at relevant local meetings to the management
- Identify and address any collaboration misalignments
Operational Excellence:
- Prioritize and manage accounts within assigned territory by assessing appropriate business opportunities through contacts with key decision-makers and important local stakeholders
- Systematically analyze success of plans (e.g. sales, market developments, competitors) and propose mitigating actions as needed
- Use learnings to further improve planning and execution
- Make changes as needed based on new business opportunities and changes in the marketplace to achieve financial objectives
- Ensure all reports are submitted to the Head office on a regular basis
- Maintain sufficient inventory to ensure availability of products and services
- Build distribution channel to drive Nursing home and Mid to small size accounts
EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS:
Critical Skills and Competencies:
- Strategic Approach Balances the long-term vision while driving short-term goals
- Collaboration Establishes productive relationships and partners with others across the organization to ensure common understanding of objectives and to achieve shared goals
- Drive for Results Holds self and others accountable for delivering on commitments that align with our short- and long-term goals, focused on helping patients through innovation in medicine
- Engage Others Communicate with Impact Motivates and influences others to gain support for ideas, strategies, and actions in service of providing superior pharmaceutical products to patients; provides appropriate background so messages are meaningful
- Customer & Patient Centricity Focuses on customer satisfaction and delivers a quality service or product to the agreed standards; understands the unmet needs of patients
Experience and Education:
- Bachelor's degree in science/pharmacy ; PGDBA/MBA desirable but not necessary
- Minimum of 5 years of industry experience, with at least 3 years within specialty care environment (Pharma/Medical Device)
- Experience in managing customer relationships across the full spectrum of customer types in healthcare industry; Account management experience desirable
- Gastro/Hepatology /Critical Care
- Healthcare environment knowledge
- Experience of working across stakeholders like Procurement, HCP in OPD and IPD setting , Nursing etc within the key accounts
Locations:
IND - Chennai
Worker Type:
Employee
Worker Sub-Type:
Fixed Term (Fixed Term)
Time Type:
Full time
