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JOB PURPOSE:To Identify and select the best BTL vendors based on factors such as product quality, reliability, cost, and delivery timelines while maintaining strong and efficient relationships with vendors contributing to the company s operational efficiency, cost-effectiveness, and customer satisfaction
KEY RESPONSIBILITIES
Preparing and monitoring the BTL marketing budget on a quarterly and annual basis and allocating funds wisely for building business for short
Plan and implement customer engagement campaigns, experiential marketing, activations, and on-ground promotions. Identify key markets and suitable BTL initiatives for maximum impact.
Plan and manage the BTL marketing budget effectively to ensure maximum ROI.
Track expenses and ensure campaigns stay within the allocated budget.
Oversee the execution of BTL campaigns, including events, in-store promotions, PAN India branding, soft and hard POSM.
Ensure timely deployment of marketing collaterals and materials at various touchpoints.
Collaborate with vendors, agencies, and internal teams to ensure seamless execution.
Maintaining the MIS and presentation.
Conceptualize and manage corporate events, exhibitions, retailer meets and trade shows.
Ensure end-to-end execution, from logistics to branding and audience engagement.
Evaluate post-event feedback and incorporate learnings into future planning.
Measure the effectiveness of BTL campaigns using key performance indicators (KPIs). Analyse footfalls, engagement, conversion rates, and ROI from activation.
Generate detailed reports on campaign performance and recommend improvements by visiting markets.
Identify and onboard reliable vendors for event execution, printing, promotional merchandise, and activation agencies.
Develop strong relationships with key stakeholders, including clients, partners, and agencies.
Ensure smooth coordination between different teams and external partners.
Ensure all BTL campaigns align with approvals, brand guidelines, legal regulations, and compliance requirements.
Maintain quality control in all BTL executions to uphold the brand s reputation.
EDUCATIONAL QUALIFICATIONS
MBA in Marketing
WORK EXPERIENCE
CERTIFICATIONS
NA
PREFERRED/ ADDITIONAL REQUIREMENT
NA
REPORTEES
-
INTERNAL / EXTERNAL INTERFACE
BEHAVIORAL COMPETENCIES
Role:Sales Operations / Enablement
Industry Type:Electronic Components / Semiconductors
Department:Sales & Business Development
Employment Type:Full Time, Permanent
Role Category:Sales Support & Operations
Education
UG:Any Graduate
PG:Any Postgraduate
Bajaj Electricals Limited is a globally renowned Indian Consumer Appliances and Lighting Solutions company (its Power Transmission and Distribution projects business has been demerged to form Bajel Projects Limited). Headquartered in Mumbai with a turnover of INR 4641 crores (FY 23-24), it is a part of the $100 bn multinational conglomerate Bajaj Group founded by Shri Jamnalal Bajaj. The Company was established in 1938 and has stood the test for almost 85 years. It continues to enjoy consumer trust across various sectors it operates in and remains at the forefront of developing modern, technologically superior and aesthetic products and solutions.
Bajaj Electricals’ business portfolio spans Consumer Products (Appliances, Fans, Cookware) and Lighting Solutions (Consumer and Professional Lighting). They are a front runner in the industry with their key brand offerings comprising BAJAJ, Nirlep, Morphy Richards and Nex. They have an expansive network of 18 branch offices, 660+ distributors, and 2 lakh retail outlets across India, combined with over 620 consumer care centres reaching 19,000 pin codes, fortifying their dominant presence in the consumer products sector. Under their Lighting Solutions business, they offer a wide range of innovative LED lamps and fixtures, including panels and battens, to consumers and are known for their prowess
Job ID: 114021519
