Experience Required: 5–6 Years
Location: Hybrid
Employment Type: Full-time
About Samplrr
At Samplrr, we help brands create impactful consumer experiences through innovative sampling, activations, and on-ground marketing solutions. We work with leading brands to design and execute campaigns that drive engagement, awareness, and measurable results. Our team thrives on creativity, agility, and execution excellence.
About the Role
We are looking for an experienced and highly organized BTL Operations Specialist to manage and execute Below The Line (BTL) marketing activities and on-ground operations. The ideal candidate should have hands-on experience in planning, coordinating, and delivering BTL campaigns, vendor management, and ensuring smooth execution of brand activations and promotional activities.
Key Responsibilities
- Plan, coordinate, and execute BTL marketing campaigns, activations, small scale events, engagement and promotional events.
- Manage end-to-end operational execution for on-ground marketing initiatives.
- Coordinate with vendors, agencies, and internal stakeholders for timely delivery of campaign requirements.
- Handle procurement, logistics, and deployment of branding materials and campaign assets.
- Monitor campaign timelines, budgets, and execution quality.
- Ensure proper documentation, reporting, and post-campaign analysis.
- Resolve on-ground operational issues and manage escalations effectively.
- Track campaign performance and share execution reports with relevant stakeholders.
- Maintain strong relationships with external partners and vendors.
- Ensure all activities are aligned with brand guidelines and business objectives.
Required Skills & Qualifications
- 3–4 years of relevant experience in BTL Operations / Marketing Operations / Brand Activation.
- Strong experience in vendor management and campaign execution.
- Excellent coordination and project management skills.
- Ability to manage multiple campaigns simultaneously.
- Strong communication and problem-solving abilities.
- Proficiency in Excel, Google Sheets, and reporting tools.
- Willingness to travel, if required, for on-ground campaign execution.
- Detail-oriented with strong organizational skills.
Preferred Qualifications
- Experience in agency or brand-side BTL operations.
- Familiarity with event execution and promotional marketing activities.
- Ability to work in a fast-paced environment and manage tight deadlines.
Why Join Us
- Opportunity to work with exciting brands across diverse industries.
- Exposure to end-to-end campaign planning and execution.
- A fast-paced environment that encourages ownership and growth.
- Collaborative culture with opportunities to contribute ideas and make an impact.
- Flexibility to work in a dynamic setup while being part of a growing organization.
- Hands-on experience in building and executing large-scale brand activations.
