BTL Marketing Manager

1 Finance

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3-7 Years

Noida

Banking

Job Description

Develop and execute detailed activation plans for new FPCs(Financial Planning Centre), including pre-launch timelines, operational requirements, and stakeholder coordination
Conduct market analysis to identify suitable locations in alignment with business objectives
Partner with marketing teams to create localized campaigns to promote new FPCs for lead generation
Collaborate with internal teams (Operations, Marketing, IT, HR and compliance) to ensure readiness before the go-live date
Oversee facility setup, infrastructure, event arrangements, and technology enablement to ensure operational efficiency
Secure all necessary regulatory, compliance, and legal approvals for the projects
Monitor early performance metrics (e.g., client acquisition, revenue generation) to assess FPC success and identify improvement areas
Gather feedback from employees and clients to refine operations and customer experience
Address bottlenecks in operational efficiency during the post-activation phase
Plan and execute on-ground events and campaigns to boost brand visibility and attract potential clients to new centers
Ensure events are aligned with the company s strategic goals and deliver measurable results
Excellent interpersonal and negotiation skills to manage external stakeholders such as property owners and contractors
Strong analytical skills to evaluate location performance and market potential
Familiarity with financial products and advisory services is a plus

More Info

Role:Business Development Manager

Industry:Banking

Function:Sales/Business Development

Job Type:Permanent Job

Date Posted: 05/06/2025

Job ID: 117202767

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About Company

1 Finance

1 Finance Private Limited is a reimagined personal finance institution that offers qualified, unbiased, and hyper-personalised advisory on ones personal finances including but not limited to assets, liabilities, income, expenses, and insurance.

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