Key Responsibilities:
Solution Design & Development:
- Lead the design and implementation of scalable Braze solutions
- Develop and optimize data models, audience segmentation, and automation strategies
- Work with stakeholders to gather requirements, evaluate design alternatives, and provide innovative solutions for marketing automation needs
- Design, build, and configure campaigns, acting as the primary point of contact
- Troubleshoot technical and functional issues related to Braze
Technical Expertise & Process Improvement:
- Apply knowledge of database marketing tools and principles for process automation, governance, and capability improvements
- Perform SQL development, including joins and complex queries
- Work with REST/SOAP APIs, FTPs, and external data sources
- Conduct code reviews and enforce development best practices
- Provide best practice recommendations for marketing automation
Collaboration & Mentorship:
- Interact and communicate effectively with management and cross-functional teams
- Mentor junior developers and guide them in technical execution
- Manage multiple tasks simultaneously in a dynamic, fast-paced environment
