Branding & marketing manager

Description

We are seeking an experienced Branding & Marketing Manager to lead our branding initiatives and marketing strategies in India. The ideal candidate will have a strong background in developing effective marketing plans and executing campaigns that enhance brand awareness and drive customer engagement.

Responsibilities

• Develop and implement branding strategies to enhance the company's market presence.
• Conduct market research to identify trends and customer preferences.
• Create and manage marketing campaigns across various channels including digital, social media, and print.
• Collaborate with cross-functional teams to ensure brand consistency.
• Analyze campaign performance metrics and prepare reports for senior management.
• Manage relationships with external vendors and agencies.
• Oversee the production of promotional materials and content.
• Organize and participate in promotional events and exhibitions.

Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience in branding and marketing.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO, PPC).
• Strong understanding of social media marketing strategies.
• Excellent written and verbal communication skills.
• Ability to analyze data and derive actionable insights.
• Creative thinking and problem-solving skills.
• Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.
• Strong project management skills and attention to detail.