Job Title: Branding Manager
Location: Bangalore
Experience: 3–5 Years
Work Setup: On-site
Job Overview
We are looking for a creative and execution-focused Branding Manager to lead brand communication and social media presence for the company. The role involves building engaging Instagram content strategies, managing campaigns, coordinating with influencers, and ensuring consistent brand storytelling across platforms.
The ideal candidate should have experience working with D2C beauty, lifestyle, or wellness brands and should be comfortable independently handling brand campaigns, shoots, and content planning.
Key Responsibilities
- Plan and execute Instagram content strategy aligned with brand goals
- Create engaging brand storytelling and marketing copy for social media campaigns
- Develop creative briefs for designers, photographers, and content teams
- Manage monthly and weekly content calendars
- Coordinate with influencers for collaborations and campaign execution
- Assist in shoot planning and creative direction for brand campaigns
- Track and analyze social media performance metrics and campaign insights
- Work closely with internal teams to maintain brand consistency across channels
- Support growth and engagement initiatives for the brand's digital presence
- Stay updated with social media trends, AI creative tools, and content formats
Preferred Background
- Experience handling D2C consumer brands, especially beauty, wellness, or lifestyle
- Hands-on experience managing Instagram brand pages and campaigns
- Strong creative thinking and visual storytelling ability
- Familiarity with influencer marketing and shoot coordination
- Good understanding of social media analytics and audience engagement strategies
Instagram content strategy,Brand storytelling & copywriting,D2C brand marketing
