BRANDING LEAD / MANAGER
aster dm quality care- Posted 9 hours ago
- Be among the first 10 applicants
Job Description
We are looking for an experienced Branding Lead / Manager to strengthen brand positioning, visibility and engagement across patient and stakeholder touchpoints.
Key Responsibilities
• Develop and execute integrated brand strategies aligned with business and growth objectives.
• Strengthen brand positioning, visibility, recall and consistency across channels.
• Lead integrated campaigns across digital, social media, content, PR, outdoor and on-ground platforms.
• Leverage patient insights, market trends and competitor intelligence to identify branding opportunities.
• Drive digital and social media initiatives to enhance brand engagement and reach.
• Work closely with internal teams and external agencies to deliver high-impact campaigns and communications.
• Ensure consistent brand identity across hospital touchpoints.
What We're Looking For
• 8–10+ years of experience in brand management, marketing or communications.
• Healthcare/hospital, FMCG, consumer or service-brand experience preferred.
• Proven experience in developing and executing integrated brand campaigns.
• MBA/PGDM in Marketing, Communications or a related discipline preferred.
• Strong creative, analytical, communication and stakeholder-management skills.
More Info
Key Skills
Patient insights
Integrated brand strategies
Brand engagement
On-ground platforms
