Branding and PR Manager
Job Description
Job Title:Branding and PR Manager
Location: Noida sector 63
Employment Type: Full-Time
Role Overview
As our Branding and PR Specialist, you will be responsible for developing and executing brand strategies and public relations initiatives that build awareness, credibility, and engagement. You'll work closely with product, marketing, and leadership teams to shape our narrative and drive recognition for our SaaS offerings.
Key Responsibilities
- Develop and execute branding strategies that align with product positioning and business goals.
- Craft a compelling brand narrative and voice across all platforms.
- Plan and manage PR campaigns that promote our SaaS products to relevant media, industry influencers, and target audiences.
- Write and distribute press releases, bylined articles, thought leadership content, and media kits.
- Build and maintain relationships with journalists, bloggers, and analysts in the tech/SaaS space.
- Collaborate with internal teams (Product, Growth, Content, etc.) to ensure consistent messaging.
- Monitor brand sentiment and media coverage; report on PR and brand KPIs.
- Support event planning, sponsorships, and speaking opportunities for leadership.
- Manage external agencies or PR consultants, as needed.
Requirements
- 1 - 2 years of experience in branding and/or public relations, preferably in the SaaS or tech industry.
- Strong understanding of B2B SaaS product positioning and storytelling.
- Proven track record in securing media coverage and driving brand awareness.
- Exceptional written and verbal communication skills.
- Experience managing PR crises or reputational issues is a plus.
- Familiarity with PR tools and brand tracking software.
- Creative thinker with a strategic mindset and attention to detail.
Preferred Qualifications
- Experience with startup or scale-up SaaS companies.
- Existing media contacts in the tech/SaaS space.
- Background in content marketing, journalism, or communications.
- Comfortable working in fast-paced, remote-first environments.
More Info
Key Skills
PR tools
B2B SaaS product positioning
branding strategies
brand tracking software
About Company
Skills:
Adobe Photoshop, Content Strategy Storytelling, Canva, LinkedIn and executive social media management, Personal Branding Strategy, executive communications, Analytics and performance reporting, Thought Leadership Development, Adobe Premiere Pro, Final Cut Pro, Social media scheduling and analytics tools, Public Communications, Video production shooting and editing, Photography and visual storytelling, Social Media Management, AI-powered content creation tools, reputation management, Professional content writing and copywriting, Media Relations PR
Skills:
public affairs , personal branding, Public Relations, Communications, strategic communications, Content Strategy, executive communications, Media Relations, Media Relation Management, Relationship Management, Leadership, Leadership Development, Social Media Management, Social Media Marketing, Corporate Communications, reputation management, Brand Management, Digital Marketing, Content Creation, Stakeholder Management, crisis communications, Event Management, Healthcare, Medical Devices