Job Description :
Job Summary :
We are seeking a creative, trend-conscious, and market-oriented Branding & Visual Marketing Executive to strengthen the branding, presentation, and market visibility of our textile product portfolio. The role requires a unique blend of textile fashion understanding, branding expertise, AI-powered content creation, and marketing coordination.
The ideal candidate will be responsible for creating compelling visual stories around fabric collections, developing innovative branding concepts, generating AI-driven marketing content, and supporting sales and marketing initiatives. This role is ideal for someone passionate about fashion, fabrics, visual communication, and modern digital marketing tools.
Key Responsibilities:
Product Branding & Brand Communication
- Develop branding strategies for fabric collections, product categories, and seasonal launches.
- Create compelling product stories and visual narratives that enhance product appeal.
- Conceptualize innovative product presentation ideas for dealers, distributors, retailers, and customers.
- Strengthen brand positioning through creative marketing and communication initiatives.
- Ensure consistency in brand identity across all customer touchpoints.
AI Content Creation & Digital Marketing
- Create AI-generated promotional videos, product showcases, and fabric visualization content.
- Utilize AI tools to develop fashion mockups, digital campaigns, and marketing creatives.
- Generate engaging content for social media platforms, exhibitions, websites, and customer presentations.
- Leverage emerging AI technologies to improve marketing effectiveness and visual storytelling.
Visual Design & Marketing Collateral
- Design brochures, catalogs, banners, posters, presentations, standees, and sales support materials.
- Coordinate product photography, fabric displays, and visual merchandising concepts.
- Create impactful visual assets that support branding and sales initiatives.
- Maintain high-quality design standards across all marketing materials.
Fashion & Trend Analysis
- Monitor textile, fashion, color, and design trends in domestic and international markets.
- Analyze competitor activities, consumer preferences, and market movements.
- Recommend new product presentation concepts based on emerging fashion trends.
- Support product teams with market insights and trend forecasts.
Marketing Coordination & Events
- Work closely with sales, marketing, product development, and management teams.
- Support exhibitions, trade fairs, dealer meets, product launches, and customer events.
- Coordinate with creative agencies, printers, photographers, and digital marketing partners.
- Assist in executing integrated marketing campaigns and promotional activities.
Social Media & Brand Visibility
- Develop and manage content calendars for social media platforms.
- Create engaging reels, videos, posts, shorts, and promotional campaigns.
- Improve brand awareness and audience engagement through digital channels.
- Monitor campaign performance and suggest improvements.
Required Qualifications:
- MBA (Marketing), Fashion Communication, Fashion Designing, Textile Designing, Visual Communication, Digital Marketing, Graphic Design, Mass Communication, or related field.
- Additional certifications in branding, digital marketing, graphic design, or AI tools will be an advantage.
Experience Required:
- 2–8 years of experience in branding, marketing, fashion communication, textile marketing, content creation, or digital marketing.
- Experience within the textile, fashion, apparel, or lifestyle industry will be highly preferred.
- Exposure to AI-based content creation and digital branding initiatives is desirable.
Technical Skills:
- Canva
- Adobe Photoshop
- Adobe Illustrator
- AI Video Creation Tools
- Social Media Marketing
- Content Creation & Visual Design
Preferred
- ChatGPT
- Midjourney
- Runway ML
- Kling AI
- Adobe Firefly
- CapCut
- Adobe Premiere Pro
- Digital Campaign Management
Preferred Candidate Profile:
- Creative thinker with strong visual storytelling abilities.
- Good understanding of textile fabrics, fashion trends, colors, and design aesthetics.
- Strong presentation and communication skills.
- Market-oriented mindset with attention to consumer preferences.
- Self-driven, proactive, and innovative approach to branding.
- Ability to work collaboratively across departments.
- Passion for fashion, branding, creativity, and emerging AI technologies.
Experience : 2 - 8
Timing : 10:00 AM - 7:00 PM
Working Shift : Day Shift (Onsite)
Job Type : Full Time
Category : Business Development Manager
Salary : Best in industry
Skills : Excellent Communication,Market Entry Strategies,Marketing
Keywords : Branding Executive, Visual Marketing Executive, Textile Marketing, Fashion
Communication, AI Content Creator, Brand Communication, Digital Marketing Executive,
Interested candidates kindly share your resume on [Confidential Information] or WhatsApp on 7041881862
