Brand Visualizer – University Communications

Primary Purpose

- Responsible for conceptualizing and creating compelling design solutions that strengthen the university's brand identity and visual communication.

- The role involves understanding the university's vision, academic ethos, and communication objectives, and translating them into impactful visual narratives across digital and print platforms.

Key Responsibilities

• Conceptualize and design creative visual assets aligned with the university's brand strategy and communication goals.

• Develop brand guidelines and ensure consistent visual identity across all university touchpoints — including schools, departments, events, and campaigns.

• Collaborate with the communications, admissions, and digital teams to design marketing materials for print, web, and social media.

• Create engaging layouts, illustrations, infographics, and visual storytelling content for brochures, presentations, newsletters, and event collaterals.

• Translate complex academic or institutional concepts into accessible and visually appealing content.

• Stay updated on design trends in education branding and apply innovative approaches to elevate the university's visual presence.

• Review and guide design team members to maintain visual consistency and quality standards.

• Coordinate with internal stakeholders (faculty, administration, student representatives) to understand requirements and deliver timely design solutions.

Requirements & Qualifications

• Bachelor's degree in Design, Visual Communication, Fine Arts, or related field.

• Strong understanding of brand communication and design strategy.

• Proven experience as a Visual Designer, Graphic Designer, or similar role — preferably in education, media, or creative agencies.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools.

• Strong sense of typography, color, layout, and composition.

• Ability to balance creativity with institutional communication needs.

• Portfolio demonstrating brand-led design work and creative storytelling ability.