Brand Strategy Manager

Job Description Brand & Strategy Manager

Location: Bangalore HSR Layout

Role Type: Full-time

Reports To: Marketing Head / Founder

About the Role:

We are looking for a strategic and insight-driven Brand & Strategy professional to shape and drive the brand growth. This role will own brand positioning, new product development support, consumer insights, and integrated marketing campaigns, ensuring strong brand health, relevance, and business impact in the skincare space.

Key Responsibilities:

Drive overall brand strategy, positioning, and messaging aligned with business goals

Support new product development through market research, trend analysis, and consumer insights

Conceptualize and execute integrated marketing campaigns across digital, PR, influencer, and social platforms

Track and improve brand health metrics such as awareness, engagement, and perception

Conduct competitive and consumer research to identify growth opportunities

Oversee content, communication, and storytelling across channels

Measure campaign performance, ROI, and share actionable insights with leadership

Coordinate cross-functionally with product, design, PR, media teams, and external agencies

Ensure brand consistency, claims accuracy, and regulatory compliance across all marketing assets Key Skills & Requirements:

3+ years of experience in brand management, marketing strategy, or new product development Experience in FMCG, beauty, skincare, or wellness preferred

Strong analytical and consumer-insight-driven mindset

Hands-on experience with digital marketing, influencer marketing, PR, and SEO

Excellent project management and stakeholder management skills

Proficiency in MS Office and data-driven marketing tools

Passion for skincare, beauty, and building strong brands