Brand Strategy & Design Intern

Company Description:

Diorama Designs is a celebration of India's rich handloom and handcrafted heritage. Rooted in traditional art forms such as Madhubani, Miniature, Gond, Kalamkari, Pichwai, Warli, Saura, Kantha, and Lambani embroidery, the brand creates contemporary textiles and lifestyle products that honour age-old craftsmanship. Every piece is hand-painted, hand-embroidered, or hand-crafted in collaboration with over 150 artisans and weavers across India.

Our mission is to preserve and promote Indian craft traditions while creating meaningful livelihood opportunities, and to present authentic, soulful, and ethically made products to a global audience.

Role Description:

This is a full-time, WFH role for a Creative Director Intern based in New Delhi.

The intern will play a key role in shaping and strengthening the visual identity of Diorama Designs across all touchpoints.

You will work on:

• Assist in defining and refining the brand's look and feel, visual language, and storytelling.
• Design and develop logo variations, packaging concepts, colour palettes, typography systems, and overall brand guidelines.
• Support the creation of collection themes, moodboards, campaign visuals, and seasonal creative directions.
• Oversee design execution for digital and physical assets, ensuring brand consistency across platforms.
• Collaborate with artisans to translate craft techniques into cohesive visual narratives.
• Contribute fresh ideas to branding, marketing, and product presentation.

This role is ideal for someone who wants hands-on exposure to building a brand identity from the ground up while working directly with craft-led products.

Qualifications:

• Strong foundation in Creative Direction, Branding, and Visual Strategy.
• Proficiency in Graphic Design with experience in tools like Adobe Suite / Corel / Figma / Procreate.
• Ability to conceptualize and execute logo design, packaging systems, brand guidelines, and visual themes.
• Excellent aesthetic sense, attention to detail, and storytelling ability.
• Good communication, teamwork, and project management skills.
• A genuine passion for handmade textiles, Indian crafts, design, and cultural narratives is highly valued.
• Prior experience or academic focus in design, branding, visual arts, or related fields is a plus.