Company Description
Vigor LaunchPad is an exponential branding and marketing consultancy firm dedicated to creating impactful brand strategies. We specialize in working with brands, experts, influencers, and youth audiences, aiming to not just reach them but genuinely influence them. Our mission is to empower organizations to connect with their target market and build lasting impressions through innovative approaches. By fostering creativity and relevance, we help brands stand out in a competitive landscape.
Role Description
This is a full-time, on-site role for a Brand Strategist based in Mumbai. The Brand Strategist will be responsible for developing and implementing comprehensive brand strategies, overseeing branding initiatives, and managing brand development projects. The role includes conducting research, communicating effectively with stakeholders, and ensuring brand alignment across all marketing efforts. Collaboration with cross-functional teams and maintaining consistent brand messaging will also be key responsibilities.
Responsibilities
- Provide ideas and integrated strategies for brands and their digital (online) and experiential (offline) marketing campaigns
- Should have a flair for research while making new concepts and proposals for brands
- Conceptualize the entire campaign and provide end-to-end creative solutions based on the creative brief
- Work closely with the design and copy team to actualize the concept/campaign
- Ability to develop presentation and pitch decks for onboarding new clients
- The Strategy Planner is responsible for Vigor Launchpad onboarding new brands and contributing to the online and offline campaigns of brands.
- Staying up-to-date on consumer research and market trends
- Analyzing research, data, and trends
- Creating competitive reviews and situational analyses.
- Identifying insights, challenges, and opportunities.
- Developing brand architecture, positioning, and strategy.
- Writing compelling brand stories.
- Meeting and presenting to clients.
- Briefing and collaborating with creative teams
- Leading ideation and brainstorming sessions.
Requirements:
- Excellent communication skills, both verbal and written.
- Experience leading client meetings.
- Analytical and problem-solving mindset
- Creative and compelling storyteller.
- Strong research skills.
- Strategic thinker.
- Excellent presentation & communication skills.
- Experience Range - 2 years to 8 years
- Highly self-motivated with the ability to meet tight deadlines.
- Ability to thrive in a collaborative, dynamic and fast-paced environment.
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