About PanScience Innovations
PSI is India's largest venture studio in AI and Deep Tech, headquartered in New Delhi. We're committed to building science-backed, tech-enabled ventures that address high-impact, emerging market opportunities. We operate at the intersection of innovation, research, and business execution, launching bold, founder-led companies from the ground up.
We are currently incubating a stealth media-tech venture focused on reinventing digital engagement, public campaigns, and narrative infrastructure through AI, creative strategy, and performance-driven content.
Role Overview
The Brand Strategist will be responsible for crafting brand strategies that enhance visibility, strengthen identity, and build meaningful connections with target audiences. This role requires a blend of analytical thinking, creativity, and market insight to translate business goals into powerful brand experiences.
Key Responsibilities
- Develop and implement brand strategies that align with business objectives and market opportunities.
- Conduct market research and consumer insights analysis to identify trends, opportunities, and competitive positioning.
- Define brand voice, tone, and messaging across all channels to ensure consistency.
- Collaborate with marketing, creative, and product teams to execute integrated campaigns that reinforce brand positioning.
- Monitor and analyze brand performance metrics, providing insights and recommendations for continuous improvement.
- Develop strategies for brand partnerships, collaborations, and growth initiatives.
- Ensure all external communications and campaigns are aligned with brand guidelines and vision.
Qualifications & Skills
- Bachelor's degree in Marketing, Business, Communications, or a related field (MBA is a plus).
- 45 years of experience as a Brand Strategist, Brand Manager, or in a similar role.
- Strong understanding of branding, digital marketing, and consumer psychology.
- Excellent research, analytical, and problem-solving skills.
- Creative mindset with the ability to translate insights into actionable strategies.
- Strong communication and presentation skills.
- Ability to manage multiple projects and work cross-functionally in a fast-paced environment.
What We Offer
- Opportunity to shape and grow innovative brands.
- Collaborative and dynamic work environment.
- Professional development and growth opportunities.
- Competitive compensation and benefits.
