Location: Bangalore
Work Days: Monday to Friday
Timings: 10:30 AM 7:00 PM
CTC: Up to 12 LPA
Role Overview
As a Brand Strategist, you will develop and execute brand strategies that strengthen market presence and enhance customer engagement. You'll collaborate closely with designers, marketers, and sales teams to ensure every brand touchpoint aligns with the larger vision.
Key Responsibilities
- Conduct in-depth research to understand audience preferences, market trends, and industry insights.
- Develop brand positioning, messaging, and storytelling frameworks that drive differentiation.
- Collaborate with creative teams to conceptualize and execute marketing campaigns.
- Analyze campaign performance and refine strategies based on data-driven insights.
- Ensure brand consistency across all communication channels and platforms.
Requirements
- 13 years of experience in branding, strategy, or marketing.
- Strong understanding of market research, consumer behavior, and competitive analysis.
- Excellent communication and storytelling skills.
- Analytical mindset with creative and problem-solving abilities.
- Familiarity with branding tools, design principles, and cross-functional collaboration.
- Proficient in Figma and Adobe Creative Suite, with an understanding of working with AI tools.
