Brand Strategist

Brand Strategist & Manager

Employment Type: Full-Time

Location: Pitampura

Working Days: Monday to Saturday (2nd & 4th Saturday off)

Working Timings: 10 am to 6 pm

About Gryd Co.

At Gryd Co., jewellery is our core niche. We work closely with jewellery brands across India

to build strong, culturally relevant, and premium brand identities across digital and offline

touchpoints. We also work with select fashion, lifestyle, and luxury brands.

We're looking for a Strategist & Brand Manager who can think beyond social media and

take ownership of how a brand shows up everywhere it matters, from strategy and

campaigns to influencers, PR, shoots, activations, and events.

This is not a social-media-only role and not a performance-marketing role. It is for someone

who understands the bigger picture of brand building and can connect multiple touchpoints

into one cohesive brand experience.

What You'll Do

Brand Strategy & Planning

● Own brand marketing and visibility plans for assigned clients.

● Build integrated strategies across social, content, influencers, PR, collaborations,

activations, and events.

● Develop campaign concepts, launches, festive ideas, and brand-exposure opportunities.

● Stay updated on jewellery, fashion, luxury, lifestyle, creator, and cultural trends.

Client & Account Management

● Independently own client communication and day-to-day account servicing, end to end.

● Lead meetings, presentations, feedback, and strategic conversations with authority.

● Command internal teams and drive sharp, on-time execution.

● Proactively spot problems and opportunities and push projects forward without waiting

to be asked.

● Engage premium clients with confidence, polish, and precision, building relationships

that elevate the brand experience.

● Take charge of client escalations end-to-end, representing Gryd Co. and the brand

directly in high-stakes, high-pressure conversations.

Influencer & PR

● Own influencer campaigns end-to-end - research, outreach, negotiation, briefing, and

execution.

● Drive PR opportunities, media outreach, collaborations, and brand partnerships.

● Identify relevant creator and cultural opportunities for brands.

Activations, Events & Shoots

● Conceptualise and execute pop-ups, trunk shows, launches, exhibitions, and brand

events.

● Manage vendors, venues, guest curation, production, and on-ground execution.

● Lead campaign-shoot planning, moodboards, briefs, scripting, and production

coordination.

● Ensure shoots create multiple usable assets across social, digital, PR, and offline.

Team & Workflow

● Work closely with design, content, social, influencer, PR, performance, and production

teams.

● Mentor and direct junior team members, holding work to a high bar and keeping it

aligned with strategy.

● Set clear briefs and enforce sharp, disciplined internal workflows.

● Use AI tools for research, ideation, scripting, planning, and workflow efficiency.

● Independently lead the team whenever required, keeping day-to-day operations,

planning, and execution firmly on track.

● Take complete ownership of team operations, driving work forward decisively without

needing constant direction or oversight.

What We're Looking For

● 3–5 years of relevant experience in brand strategy, social media, influencer marketing,

PR, brand management, or integrated marketing.

● 2+ years of agency experience, or hands-on experience working with jewellery brands,

is mandatory.

● Experience with jewellery, luxury, fashion, beauty, or lifestyle brands preferred.

● Hands-on experience with offline activations and/or brand events.

● Strong understanding of influencers, PR, content trends, premium aesthetics, and

integrated campaigns.

● Sharp client servicing, communication, coordination, negotiation, and vendormanagement

skills.

● Proven ability to own a brief from strategy → planning → execuon, fully

independently.

● Sharp instinct for cultural trends and what genuinely makes a brand feel premium.

● Strong strategic thinking ability, with a knack for turning brand vision into sharp,

actionable plans.

● Working knowledge of AI tools and modern content/marketing workflows.

The Ideal Person

You're someone who thinks like a strategist but executes like a producer - creatively curious,

culturally aware, sharply organised, confident with clients, and unfazed by managing multiple

moving parts at once.

You should be able to:

● Think brand-first, not platform-first.

● Move between a strategy presentation and on-ground execution without missing a

beat.

● Understand what is genuinely right for a brand, not just what is trending.

● Take full ownership without needing constant direction.

● Bring strong, original ideas while staying practical and decisive about execution.

● Show the maturity and ownership to take independent decisions.