Brand Strategist

Location: Indore | Work From Office

Experience: 6 Months – 1 Year Only

Immediate Joiners Preferred

About the Role:-

Crawl Digitally is looking for a Brand Strategist who can understand D2C brands, their target audience, market positioning, and business objectives, and translate these insights into strong brand and marketing strategies.The ideal candidate should have a good understanding of consumer behaviour, brand positioning, communication, content, social media, market trends, and D2C marketing.

Key Responsibilities:-

• Develop brand and marketing strategies for D2C and e-commerce brands
• Understand the brand's target audience, positioning, USPs, competitors, and business objectives
• Conduct competitor and market research to identify market gaps and growth opportunities
• Develop clear brand positioning, messaging, communication directions, and content pillars
• Identify consumer insights and translate them into relevant brand and campaign ideas
• Develop campaign concepts and strategic directions across social media, UGC, content, and paid marketing
• Build creative and communication strategies based on the brand's identity, audience, and marketing goals
• Work closely with SMM, UGC, Creative, Video Editing, Design, and Performance Marketing teams to execute strategies
• Prepare clear strategic briefs and communicate the objective, audience, messaging, and creative direction
• Review brand communication and creative output to ensure consistency with the brand strategy
• Analyse campaign and content performance and use insights to improve future strategies
• Stay updated with D2C trends, consumer behaviour, competitors, social media trends, and emerging brand communication
• Contribute to brainstorming sessions and develop new brand, campaign, and content opportunities
• Manage strategic requirements across multiple brands while maintaining consistency in brand communication

Requirements:-

• 6 Months – 1 Year of experience in Brand Strategy, Marketing Strategy, Creative Strategy, Content Strategy, or a related role
• Experience with D2C / e-commerce brands is preferred
• Strong understanding of brand positioning, consumer behaviour, target audiences, and market research
• Good understanding of social media, content marketing, UGC, and digital marketing
• Ability to develop brand messaging, communication ideas, content pillars, and campaign concepts
• Strong research and analytical thinking skills
• Ability to understand a brand's problem and convert it into a clear strategic direction
• Good understanding of current D2C, social media, and consumer trends
• Strong communication, presentation, and coordination skills
• Ability to work with multiple teams and manage requirements across different brands
• Creative thinking with a strong strategic approach
• Portfolio / previous strategy or brand work samples are preferred

What We Offer:-

• Opportunity to work with multiple D2C brands
• Hands-on exposure to brand strategy, digital marketing, content, UGC, and campaigns
• Opportunity to work closely with creative, SMM, UGC, and performance marketing teams
• Exposure to different industries, audiences, and brand challenges
• Collaborative work environment
• Opportunity for long-term growth within the team

How to Apply:-

Interested candidates can apply directly through LinkedIn or share their updated CV and relevant work samples:

9755060095

[Confidential Information]