Company: Mellow Designs
Experience Required: 5+ Years
Location: Bengaluru
Working Days: Monday to Friday
Department: Branding & Creative Strategy
Brand Strategy & Positioning
- Develop brand positioning, tone of voice, messaging frameworks, and communication strategies
- Conduct market research, competitor analysis, and audience understanding to build effective brand narratives
- Create brand storylines and communication guidelines for clients
Social Media Strategy & Copy
- Plan and develop social media content strategies aligned with brand goals
- Write engaging copy for Instagram, LinkedIn, campaigns, reels, ads, and captions
- Collaborate with designers and content creators to execute platform-specific campaigns
- Ensure consistency in tone, messaging, and visual storytelling across channels
Campaign Strategy
- Conceptualize and execute integrated marketing campaigns
- Develop campaign ideas, taglines, launch communication, and content direction
- Translate business objectives into creative communication strategies
- Present strategic ideas and campaign concepts confidently to clients
Website & Digital Copy
- Write website copy including homepages, landing pages, brand stories, service pages, and CTAs
- Structure website communication for better user engagement and brand clarity
- Work with UI/UX and design teams to ensure cohesive digital experiences
Client & Team Collaboration
- Participate in client meetings, brainstorming sessions, and strategy discussions
- Work closely with the creative and marketing teams to ensure strategic alignment
- Manage multiple projects simultaneously in a fast-paced environment
Requirements
- 5+ years of experience in brand strategy, copywriting, or creative strategy
- Strong understanding of branding, digital marketing, social media, and consumer behavior
- Excellent writing, storytelling, and presentation skills
- Experience working on campaigns, brand launches, and digital communication
- Ability to think strategically while maintaining strong creative execution
- Proficiency in creating decks, brand narratives, and campaign presentations
- Experience in agency or design studio environments is preferred
What We're Looking For
- A strong storyteller with strategic thinking abilities
- Someone who can turn ideas into meaningful brand communication
- A creative thinker who understands both aesthetics and business goals
- Someone proactive, detail-oriented, and passionate about branding and culture
