Brand Strategist

Brand Strategist – Growth & Brand Strategy

Bozito Studios Pvt. Ltd. is looking for a Brand Strategist to lead strategic thinking across brands and develop actionable growth blueprints that connect business objectives, consumer needs, market opportunities, and brand direction.

Role Overview

The Brand Strategist will be responsible for understanding the business and its competitive environment, identifying opportunities for growth, and translating insights into clear strategic directions, initiatives, and action plans.

The role requires a balance of strategic thinking, research, analytical ability, and practical execution.

Key Duties & Responsibilities

1. Brand & Business Strategy

• Understand client business objectives, challenges, and growth ambitions.

• Develop brand strategies aligned with business goals.

• Define brand positioning, purpose, proposition, personality, and strategic direction.

• Identify opportunities for brand differentiation and competitive advantage.

2. Growth Blueprint Development

• Develop structured growth blueprints for brands and businesses.

• Identify growth opportunities across markets, audiences, products, services, and channels.

• Prioritise strategic opportunities based on business impact and feasibility.

• Translate strategic opportunities into actionable initiatives and roadmaps.

• Define short-term and long-term growth priorities.

3. Research & Insights

• Conduct market, competitor, category, consumer, and cultural research.

• Analyse customer behaviour, trends, and emerging opportunities.

• Convert research findings into meaningful consumer and business insights.

• Identify gaps, challenges, and whitespace opportunities within categories.

4. Campaign & Communication Strategy

• Develop communication strategies based on brand and business objectives.

• Define campaign territories, messaging frameworks, and strategic platforms.

• Work with creative teams to translate strategy into strong creative ideas.

• Ensure campaigns remain strategically aligned with the brand.

5. Customer & Brand Experience

• Analyse customer journeys and brand touchpoints.

• Identify opportunities to improve customer experience and brand engagement.

• Develop strategies across relevant physical and digital touchpoints.

6. Strategic Planning & Execution

• Convert strategic recommendations into clear action plans.

• Develop strategic roadmaps, activity plans, and growth initiatives.

• Collaborate with creative, design, digital, and other teams to execute strategies.

• Monitor outcomes and refine strategies based on performance and learning.

7. Client & Team Collaboration

• Present strategic thinking and recommendations clearly to clients.

• Participate in client workshops, strategy sessions, and brainstorming.

• Work collaboratively with internal teams across strategy, creative, and design.

• Build strong understanding of client businesses and maintain strategic relationships.

What We're Looking For

• Experience in brand strategy, marketing strategy, business strategy, or a related field.

• Strong understanding of branding, marketing, consumer behaviour, and business.

• Excellent research and analytical skills.

• Ability to identify patterns, opportunities, and insights.

• Strong presentation and communication skills.

• Ability to structure complex problems and simplify them into clear strategic directions.

• Ability to connect business, brand, consumer, culture, and creativity.

• Strong understanding of digital and traditional marketing ecosystems.

• Ability to work independently as well as collaboratively with multidisciplinary teams.

• A proactive, curious, and commercially minded approach.

What Success Looks Like

A successful Brand Strategist at Bozito should be able to move from:

Business Problem → Insight → Opportunity → Strategy → Growth Blueprint → Action

The role is not limited to creating strategic documents. It is about developing strategies that can create measurable movement for brands and businesses.

Location

Kalamassery, Ernakulam, Kerala

Apply

If you believe you can turn business challenges into meaningful brand and growth opportunities, we'd like to hear from you