Brand Strategist

We're looking for a Brand Strategist who has worked closely with brands in the fashion, beauty, wellness, lifestyle or consumer space and understands what it takes to build a brand beyond just campaigns and social media.

We need someone who can think strategically, communicate sharply and also drive execution.

What you'll own

• Build and strengthen the overall brand positioning, identity and communication strategy.
• Develop clear brand narratives, messaging, campaigns and go-to-market strategies.
• Work across brand, growth, marketing, content and partnerships to create cohesive plans.
• Identify opportunities to scale brand visibility, reach, engagement and business growth.
• Build strategic partnerships, collaborations, creator/influencer initiatives and brand associations.
• Plan and execute integrated campaigns across digital, offline, social, events and partnerships.
• Study consumer behaviour, category trends and competition to identify whitespace opportunities.
• Work closely with creative, content, social media and performance teams to ensure consistent brand communication.
• Take ideas from strategy to execution and track the impact of initiatives.
• Help establish processes and frameworks that allow the brand to scale without losing its identity.

What we're looking for

• 5–7+ years of experience in brand strategy, marketing, growth or a similar role.
• Prior experience in fashion, beauty, wellness, lifestyle or premium consumer brands is strongly preferred.
• A proven track record of building, repositioning or scaling brands.
• Strong understanding of brand building, growth marketing, partnerships and consumer strategy.
• Ability to balance creative thinking with business and growth objectives.
• Excellent communication and presentation skills — someone articulate, confident and able to represent the brand externally.
• Strong execution skills; this is not a strategy-only role.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Strong understanding of current culture, consumer trends, social media and emerging brand formats.

What will stand out

We'd especially love to see candidates who can demonstrate:

• Brands they have helped build or scale
• Successful campaigns or launches they have owned
• Partnerships or collaborations they have driven
• Measurable growth or business impact from their work
• A strong portfolio/case study showcasing their strategic thinking and execution

We're looking for someone who understands that great brands are built through consistency, culture, storytelling and strong execution — not just good-looking campaigns.