Location: Mohali, Punjab
Industry: Digital Marketing Agency
Experience: 2–3 Years
Employment Type: Full-Time
About the Role
We are looking for a creative and strategic Brand Strategist who can translate client business goals into strong brand strategies, creative directions, and digital marketing plans. The ideal candidate should have hands-on experience in a digital marketing agency and understand branding, social media, content, audience behaviour, and digital trends.
Key Responsibilities
- Develop end-to-end brand strategies aligned with client objectives and target audiences.
- Conduct market, competitor, audience, and industry research to identify opportunities.
- Develop brand positioning, communication strategies, messaging, and creative direction.
- Create strategic briefs for social media, campaigns, branding, influencer marketing, and digital initiatives.
- Work closely with Content, Social Media, Graphic Design, Video, SEO, and Performance Marketing teams.
- Develop content pillars, campaign concepts, brand narratives, and communication themes.
- Analyse competitors and identify trends that can help brands differentiate themselves.
- Understand client requirements and convert them into clear strategic action plans.
- Participate in client meetings and present strategic ideas and recommendations.
- Ensure consistency in brand voice, visual direction, messaging, and overall brand identity.
- Stay updated with emerging digital trends, social media formats, consumer behaviour, and marketing strategies.
- Contribute innovative ideas for campaigns, launches, seasonal marketing, and brand growth.
Requirements
- 2–3 years of relevant experience, preferably in a digital marketing/creative agency.
- Strong understanding of branding, digital marketing, social media, and consumer behaviour.
- Excellent research, analytical, and strategic thinking skills.
- Strong communication and presentation skills.
- Ability to create compelling brand stories and campaign concepts.
- Ability to manage multiple clients/projects and meet deadlines.
- Good understanding of platforms such as Instagram, Facebook, YouTube, LinkedIn, and other digital channels.
- Ability to work collaboratively with creative and marketing teams.
- Strong attention to detail with a creative and business-oriented mindset.
Preferred Skills
- Brand Strategy & Positioning
- Digital Marketing Strategy
- Social Media Strategy
- Campaign Planning
- Market & Competitor Research
- Content Strategy
- Creative Brief Development
- Consumer & Audience Insights
- Client Communication & Presentation
- Trend & Competitor Analysis
