Brand Reputation Manager

Brand Reputation Management

About Doceree

Doceree is the only Healthcare OS in the pharma ecosystem. As the first global network of physician-only platforms for programmatic messaging, Doceree is transforming the digital communication landscape in the global healthcare industry. Doceree provides the most comprehensive solution to Healthcare and Life Sciences advertisers to reach their target audience in the most effective and efficient way through programmatic digital advertising.

Our Core Belief

Technology can connect the fragmented healthcare ecosystem to deliver information when it is most needed to improve patients outcomes.

We are expanding our footprints across the globe and enhancing our services, offering, and developing new products and solutions to address the unmet needs of industry. Doceree is operating in 22 countries currently with offices in NY, India and London.

Website http://www.doceree.com/

LinkedIn https://www.linkedin.com/company/doceree/

About The Job

Position Title: Sr. Manager/ Manager – Brand Reputation Management

Department/ Function: Marketing Communications

Job Scope: India

Location: Noida

Reporting to: AVP Marketing

Work Setting: Onsite(Work from Office – 5 days a week)

Purpose of the Job

We are seeking a proactive Reputation Management personnel to safeguard and enhance organization's brand reputation across digital, media, and stakeholder channels. You will monitor online sentiment, manage crisis communications, build executive thought leadership, and drive strategies that align with business objectives. This role requires real-time responsiveness, strategic foresight, and collaboration with Marketing, Legal, PR, and leadership teams to mitigate risks and amplify positive narratives in a fast-paced tech environment.

Key Responsibilities

Reputation Monitoring & Intelligence

Monitor brand mentions, sentiment, and emerging risks across social media, news, review sites, forums using tools like Brandwatch, Meltwater, or Google Alerts

Analyze reputation metrics (e.g., Net Promoter Score, sentiment trends) and produce weekly/monthly reports with actionable insights

Track competitor reputation and industry benchmarks to identify opportunities and threats

Crisis & Issues Management

Develop and execute crisis communication plans, response protocols, and escalation matrices

Lead rapid response to negative publicity, security incidents, or executive controversies

Coordinate cross-functional war rooms during crises, partnering with Legal, Security, and PR teams

Executive & Thought Leadership

Manage executive visibility on LinkedIn, Twitter/X, and industry platforms; create content calendars and ghostwrite posts

Build speaking opportunities, media placements, and awards nominations for C-suite leaders

Position company as industry thought leader through whitepapers, webinars, and partnerships

Content & Digital Reputation

Oversee review management on G2, Capterra, TrustRadius; respond strategically to feedback

Optimize SEO for branded search terms and suppress negative content through positive authority building

Develop defensive content strategies (e.g., positive case studies, testimonials) to counter risks

Stakeholder Engagement

Cultivate relationships with journalists, analysts (Gartner, Forrester etc), and influencers

Manage employee advocacy programs to amplify positive narratives internally and externally

Collaborate with Customer Success on churn risks and retention messaging

Strategy & Reporting

Create annual reputation roadmap aligned with business goals and risk register

Measure ROI of reputation initiatives through media value, sentiment shift, and revenue impact

Present quarterly reputation scorecards to executive leadership

Qualifications & Experience

Education: Bachelor's degree in Communications, Marketing, PR, Journalism, or related field (Master's preferred)

Experience: 8+ years in reputation management, PR, digital marketing, or crisis comms within tech/IT/services sector

Technical Skills: Proficient in social listening tools (Brandwatch, Hootsuite), analytics (Google Analytics, SEMrush), CRM (Salesforce/HubSpot)

Required Competencies

Exceptional written/verbal communication with crisis-ready composure

Data-driven strategist comfortable with ambiguity and rapid pivots

Strong judgment in navigating sensitive issues with Legal/Exec alignment

Proactive, empathetic, and collaborative team player

Preferred Skills

Experience managing tech executive personal brands

Crisis comms certification (e.g., PRSA, CIPR)

Multilingual capabilities for global operations

Why Explore a Career at Doceree

Be a Part of the Revolution in Healthcare Marketing. Innovate with Us to Unite and Transform the Healthcare Providers (HCPs) - Ecosystem for Improved Patient Outcomes. Doceree has been recognized and certified two times in a row – Best places to work NJ 2023, Great Place to work 2023.

If you are passionate about health technology and have a knack for turning complex concepts into compelling narratives, we invite you to apply for this exciting opportunity to contribute to the success of our innovative health tech company.

Doceree DEI Vision & Mission

Doceree DEI (Diversity, Equity & Inclusion) is to create and sustain a one team culture globally with a mission to provide equal opportunity to people from diverse social, cultural, physical and psychological backgrounds and do not discriminate on the basis of race, colour, religion, national origin, sex, age, citizenship status, disability status, genetic information, sexual orientation, or gender identity or expression of an otherwise qualified individual, or membership in any other class protected by applicable law.

Doceree fosters an inclusive culture by inculcating a sense of belonging within our ONE team through appropriate behaviours, policies and systems, while also being fair to one and all.

To support this Doceree has taken formal strides with a 5C model and 4E's pledge, to ensure, encourage and exhibit our commitment to DEI, and move towards our DEI vision. Please click to know more details - Doceree Progresses Diversity, Equity and Inclusion in the Workplace –

DRIVEN BY PASSION, UNITED BY ENTHUSIASM