The opportunity
Insurance cannot manufacture desire. It can only borrow it — from brands that already have it. Ancileo builds the experience layer that makes Travel Insurance coverage tangible at every moment of a journey, and our sharpest growth lever is partnering with culture brands whose audiences already trust them, for example The North Face for adventurers, LEGO for families, RIMOWA for executive travellers.
These are not co-branded logos on a generic policy. They are protection experiences co-designed with the brand, embedded at their point of sale, and sold at a premium because they feel like they belong to that brand's world. We plug into tribes that already exist rather than building an audience from scratch.
This role owns the front end of that strategy: identifying the right culture brands, getting into the room, and turning a co-creation vision into signed, launched, revenue-generating partnerships.
Role summary
You are the person who lands culture brand partnerships end to end — from first outreach to signed deal to launched product. You will build a pipeline of brand targets, run the pitch and the commercial negotiation, and quarterback the internal teams (product, design, legal, insurance) needed to bring each partnership to life. Success is measured in partnerships closed, products launched, and revenue generated through them.
This is an individual-contributor role. You will not manage a team on day one; you will personally carry deals. It suits someone who is equally comfortable in a creative director's office and a commercial term-sheet negotiation.
What you'll do
Pipeline & targeting
- Build and prioritise a pipeline of culture brand targets, mapping each to a specific traveller segment (adventure, family, executive, solo, couple) so there is no wasted reach.
- Assess brand fit against the culture-brand test: clear point of view, tribal following, distinctive identity, and an audience that trusts them.
- Identify and reach the right decision-makers — brand, marketing, licensing, partnerships and new-ventures leads — often without a warm introduction.
Pitch & deal-making
- Own the pitch: articulate what the brand gains (a live CRM layer, journey presence, storytelling fuel, revenue share) and what Ancileo gains (credibility, tribe access, premium positioning, distribution).
- Structure and negotiate commercial terms — revenue share, co-branding rights, distribution scope, exclusivity, and data arrangements — to a signed agreement.
- Navigate long, multi-stakeholder sales cycles inside large brand organisations, including luxury and licensing-heavy groups (e.g. LVMH-type structures).
Launch & growth
- Quarterback delivery across product, design, legal and insurance/underwriting partners to translate the vision into a launched co-branded product.
- Coordinate embedded distribution — in-store, in-app, at events, editorial — so coverage is offered at the brand's point of sale in one tap.
- Own the ongoing partner relationship post-launch: performance, expansion, renewal, and new co-branded initiatives.
- Represent Ancileo credibly at industry and brand events.
Who you are
Must-haves
- An existing network into brand-side, licensing or marketing decision-makers (outdoor, lifestyle, luxury, or major consumer brands).
- Exposure to co-branding, licensing or collaboration deals (the drop / collab model).
- 5–8+ years in business development, strategic partnerships, brand partnerships, or licensing — with a track record of personally closing significant deals.
- Proven ability to sell a vision and a co-creation story, not a fixed product spec. You can make a partner see the upside before the product fully exists.
- Commercial fluency: you structure and negotiate revenue share, exclusivity and distribution terms, and you read a term sheet with confidence.
- Comfort navigating large, multi-stakeholder organisations and long sales cycles; resourceful at getting into rooms without a warm intro.
- Based in or willing to be based in Singapore, and happy to travel internationally to be close to brands and their teams.
Not required
- Deep insurance expertise. Product and underwriting knowledge can be learned here; brand instinct and deal-making ability are much harder to teach. Insurance experience is welcome but will never outweigh commercial and cultural chops.
- What we offer
- A category-defining mandate: build the culture-brand partnership function from the front, with direct access to founders and decision speed.
- A differentiated product story that opens doors traditional insurance never could.
- Competitive package with performance upside tied to partnerships closed and launched.
