Brand Operations Manager Experiential & On-Ground Execution

Function: Marketing & Branding

Designation: Brand Operations Manager Experiential & On-Ground Execution

Open Position: 01

Location: Hyderabad

About Keus

Keus is at the forefront of integrating elegant design with state-of-the-art technology in smart home automation and architectural lighting. Our mission is to transcend ordinary living, offering a luxurious smart home experience that is seamless and beyond compare. Our philosophy is centered around a design-first approach, where impeccable aesthetics meet unparalleled

functionality. At Keus, a cadre of leading Industrial Designers, Electronics and Electrical Engineers, and Software Architects, merge their expertise to redefine industry standards and craft bespoke smart home products and solutions that lead the way in innovation.

We pride ourselves on being the benchmark of sophistication and holistic smart home experiences in India, relentlessly innovating not only to meet but redefine global standards.

Keus is on an ambitious path of expansion, with 2024 marking our entry into the thriving markets of Mumbai, Bangalore, Pune, and Delhi. Our strategy involves directly engaging with Architects, Interior Designers, and leveraging Digital Marketing to enhance our customer reach.

Discover more about our vision and offerings:

Visit our website: www.keus.in

Watch us on YouTube: KeusSmartHome

Follow us on Instagram: @keussmarthome

Join us in shaping the future of luxurious Smart living.

Position Overview:

The Brand Operations Manager Experiential & On-Ground Execution will lead the physical execution of the Keus brand across India. This role is responsible for transforming brand and design intent into impactful real-world environments, including experience centres, offices, events, launches, and brand activations. It is a hands-on, execution-focused position requiring strong ownership and attention to detail. The ideal candidate will bring a refined creative perspective along with proven experience in managing vendors and delivering large-scale on-ground

executions seamlessly.

Key Responsibilities

1. Brand & Environmental Execution

Execute on-ground branding across offices, experience centres, and events pan-India

Oversee signage, environmental graphics, installations, displays, LED screens, and AV setups

Ensure brand consistency in materials, finishes, scale, and detailing across locations

2. Events & Brand Activations

Own on-ground execution for product launches, brand events, internal celebrations, and activations

Manage vendors for event dcor, on-ground printing, temporary branding, and installations

Supervise installations, live execution, and teardown with full accountability.

3. Vendor & Network Management

Build and manage a pan-India vendor ecosystem for premium and luxury brand execution

Coordinate fabrication, printing, dcor, AV, and environmental branding partners

Negotiate costs, manage timelines, and ensure quality benchmarks are met

4. Cross-Functional Collaboration

Work closely with Marketing, Design, Operations, HR, Facilities, and Leadership teams

Act as the single point of ownership from brief to execution to closure

Ensure execution aligns with creative intent and brand guidelines

Key Measures of Success

High-quality execution aligned with luxury and premium brand standards.

On-time and within-budget delivery of projects across locations.

Seamless vendor management and cross-functional coordination.

Strong detailing and finish across physical brand environments.

Effective handling of live environments with calm, solution-oriented execution.

Key Competencies

High-quality execution aligned with luxury and premium brand standards.

On-time and within-budget delivery of projects across locations.

Seamless vendor management and cross-functional coordination.

Strong detailing and finish across physical brand environments.

Effective handling of live environments with calm, solution-oriented execution.

Qualifications

58 years of experience in brand operations, experiential marketing, or physical brand execution

Proven ability to manage pan-India rollouts across multiple cities

Strong vendor ecosystem for premium fabrication, printing, dcor, and installations

Expertise in executing brand environments, experience centres, and events

Sound understanding of luxury brand aesthetics, materials, finishes, and detailing

Ability to translate creative and design intent into high-quality physical execution

Strong vendor negotiation and cost management skills

Comfort working in live, high-pressure environments with tight timelines

Effective cross-functional coordination with creative, marketing, and operations teams

High ownership mindset with focus on execution quality and consistency

Keus Culture:

Join a team that is passionate about innovation and excellence. At Keus, we value creativity, collaboration, ownership and a commitment to leading the smart home revolution.

What Keus Offers:

Opportunity to build and scale physical brand experiences nationally

Work with a design-first, luxury technology brand

High ownership role with visible impact Long-term growth path within brand and experience leadership

Keus is an Equal Opportunity Employer; We celebrate diversity and are committed to creating an inclusive environment for all employees.